For its third edition, Place Marketing Forum 2016 will gather international experts, professionals and researchers to presente, share and reward place marketing worldwide best practices.
3 Guests of Honour
- Juan Carlos BELLOSO
Juan Carlos is a renowned international expert with more than 20 years of relevant experience in the image, development and promotion of places and destinations, based in Barcelona. He has provided strategic consulting services to many cities, regions and countries around the world in the area of place strategy, branding and promotion, from design to implementation
Juan Carlos is founding member and member of the board of ‘Barcelona Global’, a private, independent and not-for-profit civil society platform made up of business leaders, professionals and entrepreneurs committed to Barcelona and its future; founding member and general manager of the International Place Branding Association; expert member of Best Place – European Place Branding and Marketing Institute; member of the Advisory Board of CityNationPlace; member of the ‘Observatorio de Marca e Imagen País’ based in Bogotá among other organizations.
His main areas of expertise and specialization are the image, development and promotion of territories; the image and promotion of tourist destinations; the image, development and promotion of cultural districts and destinations; economic promotion and internationalization.
- Mihalis KARAVATZIS
Mihalis Kavaratzis is Senior Lecturer in Marketing at the School of Management, University of Leicester. He holds a PhD on city marketing from the University of Groningen, Netherlands and has taught marketing and tourism related courses in Budapest, Hungary and Leicester, UK. His research focuses on the theory and application of place marketing and place branding. His interests include tourism destination marketing and the study of destination images. Mihalis also acts as an adviser and delivers workshops for local authorities on Place Marketing and Place Branding. He has published extensively on those topics in geography, tourism, planning as well as marketing journals. He is co-editor of ‘Towards Effective Place Brand Management’ (with G.J. Ashworth, 2010) and ‘Rethinking Place Branding’ (with G. Warnaby and G.J. Ashworth, 2015).
- Lionel FLASSEUR
Lionel Flasseur is director of the ONLYLYON program since 2009. He previously held sales and marketing functions at large food companies before being marketing director of the online travel and leisure retailer, lastminute.com. He then joined the Airports of Lyon, holding the same functions, from 2004 to 2009. Only Lyon is co-founder of the Chair.
- Mara BALESTRINI (Spain)
Mara Balestrini is a partner and Director of Research at Ideas for Change, a think tank and consultancy firm advising cities, businesses and institutions on innovation, open and collaborative strategies, citizen participation, and exponential growth. She holds a BA in Audiovisual Communications, a postgraduate diploma in Media Arts and a Msc in Cognitive Systems and Interactive Media (Universitat Pompeu Fabra, Barcelona, Spain). Most recently, she has led efforts in collaboration with KWMC and Bristol City Council to develop “The Bristol approach”, a commons-based framework for participatory sensing.
- Philippe BARRE (France)
Entrepreneur and nonconformist, Philippe Barre, 43 years old, is the Founder of Darwin Ecosystem (Bordeaux, France). This emblematic, hybrid and multidimensional space is located on the shores of the Garonne, at the heart of former barracks. Urban ecosystem, Darwin combines variates audiences and activities in an ecological transition vision, focused on economic development and innovation facilitation. Philippe also created at 23 years a digital agency “anti-start-up”: Inoxia.
- Frédéric BEDIN (France)
Frédéric Bedin holds a degree in cultural institutions management and had a long career in the field of public relations and communication. He is currently President of the Hopscotch Group Board, an agency that offers consulting in digital marketing, social web, public relations and events. He is also, co-founder of an international corporate films festival: Films & Companies
- Jacques BELIN (France)
Jacques Belin is General Manager for the International Centre of Deauville. Formerly, he was Director of Caen Memorial for 17 years, member of the Direction Committee for the Biotherm Group and Region manager for Accor Group. He also occupied the function of Deputy President of French Tourist Offices from 2011 to 2013.
- Gilles BERTONI (France)
Graduate of Science Politics, Gilles started his career in marketing with a postgraduate diploma at the Sorbonne University. He developed his expertise in brand management as board adviser in major advertising agencies and then at the marketing department of the Lacoste company. He later joined the French tennis federation, where he took in charge for fifteen years the sales, development and marketing of Roland Garros. Complementing his career in television, he later joined the Executive Committee of the TF1 Group as general brand manager. At the end of 2009, Gilles founded Bertoni & Co, a marketing consulting agency specialized in public relations and event operational strategies.
- Laurence BOTTERO (France)
Laurence Bottero is editor-in chief for the newspaper La Tribune (for Provence-Alpes Côte d’Azur) since December 2015. She was previously reporter for the same newspaper for 7 years. Graduated from the Nice Sophia Antipolis University, she holds a bachelor degree in Communication. Laurence is a specialist of economic issues.
- Erik BRAUN (Netherlands)
Erik Braun is a Senior Researcher and Lecturer in urban economics, real estate and place marketing. He teaches in educational programs of the Erasmus School of Economics of Rotterdam (ESE) and has a longstanding commitment to the Master’s specialization Urban, Port and Transport Economics of the ESE. Furthermore, he is lecturer in three international Master’s programs on Urban Management and is both academic director and lecturer in the MSc Master City Developer (MCD). He is one of the initiators of the National City Marketing Monitor that received a lot of attention from Dutch city marketing professionals. He is affiliated with the European Institute for Comparative Urban Research (EURICUR) of Erasmus University Rotterdam. He has participated in and initiated several international comparative research projects including more than 50 cities in Europe and the United States.
- Camille CHAMARD (France)
Doctor in Management Sciences of Paris – 1 Pantheon Sorbonne University, Camille Chamard is a Senior Lecturer in Management Sciences and Director of IAE of Pau and Pays de l’Adour University since 2002, and Director of this institution since 2011. Specialist in issues related to the attractiveness of the territories and place marketing, he created in 2009 the Observatory of Territories Brands within the Centre for Research and Studies in Management. Author of various articles on the subject, he regularly accompanies organizations in their place marketing approach.
- Philippe CHOUKROUN (France)
Philippe is Director of the Attractiveness Alsace Agency. Derived from the merger of the Regional Board of Tourism, Alsace International and the committee “ImaginAlsace”, the agency aimed to strengthen the attractiveness of Alsace territory. Philippe previously worked as Director of the Regional Board of Tourism of Strasbourg. He also worked for prestigious firms such as Disneyland and Hilton.
- Hugues DE CIBON (France)
Currently Deputy Director-General for Economic Development for the Bouches-du-Rhône department (France), Hugues de Cibon has spent twenty years in the field of places attractiveness and development. Before, he was marketing Manager of Euroméditerrannée, an urban renewal plan in Marseille city, and of the Marseille-Provence 2013 European Capital of Culture project. His areas of expertise include economy, tourism, culture and urbanism.
- Ludovic DUBLANCHET
Ludovic is an e-tourism consultant. His agency, #Dublanchet, organizes the national conference on institutional e-tourism (‘Rencontres Nationales du Etourisme Institutionnel’) and “Tourisme Numérique” (a major B2B conference on Digital tourism, also called Forum of Deauville). Speaker, trainer, he helps tourist facilities in their development. With partners Pierre Eloy (Touristic agency), and François Perroy (Emotio Tourism), he founded the digital agency ADN “Agitateurs de Destinations Numériques” whose purpose is to support Destination Management Organizations (DMOs) in developing their digital strategy. He is also co-founder and contributor of the blog etourisme.info.
- Laure DUMAS
Laure Dumas is Manager of infrastructures and attractiveness hub of Bordeaux Chamber of commerce and industry. She was before research manager for AVEC Agency. Graduated from Bordeaux III University, she holds a postgraduate diploma in Urban Planning and management of touristic resorts. Laure also graduated top of the class from A&NMT Chair Master’s degree.
- Jean-Gil FABRI (France)
Jean-Gil Fabri is currently Project Manager for urban renovation of Forbach City (France). It concerns 2 priority districts of the City policy. From 2008 to 2013, he was Manager of the urban renovation projects for Dreux and Vernouillet cities, which is representing mort=e than 200 million euros of public works and 1000 built housings. He studied in Business School and graduated from Colombia University in New-York. He spent half of his life on the American continent and worked in arrangement and real estate promotion fields.
- Jérôme FAUQUEMBERG (France)
Graduated in 2000 in Lille with a Master in Marketing, Sales & e-commerce, he began his professional life in computing sector at Cegma TOPO. In 2003, he joined Digiport, a center of Expertise in IT in Lille, as E-project officer. He assisted traditional industry companies developing their digital communication strategy. From 2009, he was in in charge of the business development of EuraTechnologies (groups 5 main clusters: IT software, E business and e-commerce solutions and pure players, Telcos and Content industry). Since 2012, he is the Chief Operating Officer at EuraTechnologies Lille. It aims is to become the European IT HUB with international connections.
- Isabelle GAINCHE (France)
Native of Aix-en-Provence, where she made her Tourism higher Education, Isabelle has a substantial experience in commerce and marketing fields. As part of her leading functions, she was in charge of the international commercial development for Concorde and Barriere Groups. She was also the head of events organization for Andersen Consulting, in Sophia Antipolis, before becoming, in 2002, the Sales and Marketing Manager of the “Palais de la Méditerrannée” Hotel. In 2005, she joined the Floirat Group, where she leaded the marketing, sales, and communications strategy and created the brand “Groupe Floirat”. Nowadays, she is the Manager of Sales and Marketing for the Cannes Festivals and Conventions Palace.
- Gregory GUZZO
Gregory Guzzo is expert in e-marketing tourism and Director of the tourism office of Val Thorens (highest ski resort in Europe), which is co-founder of the Chair. As director of Val Thorens Tourism Office, he initiated an integrated marketing approach around a shared global brand: Live United. Gregory was previously director of the Tourist Office of the city of Brides-les-Bains.
- Jean-Philippe HANFF (France)
Deputy Director General in Economic Development and territories council of Aix-Marseille Provence Metropolis, Jean Philippe Hanff gratuated from Institut d’études politiques- Paris and University of Economic Sciences- Nancy. He also holds a DEA (post graduate degrees) in local development. He was previously Deputy Director of Grand Lyon in economic development and international, employment and insertion. During his career, he also was Development economic and Attractiveness Director of Strasbourg Urban Community and Director of Midi-Pyrenees Region’s development agency.
- Eléonore HAUPTMANN (France)
Eléonore graduated from the Strasbourg University in Ecology and had her first interest for urban and environmental projects in Europe. She then studied in the Parisian urbanism Institute and in Quebec University. With more than 20 years of experience, she is now specialized in urban renovation. She became Project Manager for Cité Services (Suez group) and leaded programming and participatory approaches for City Great projects. Eléonore also directs the intercommunal project of urban renovation of Nancy. Since 2009, she is Manager of the Support Service and Operational Capitalization for the Urban Renovation National Agency (ANRU).
- Jean Yves HEYER (France)
Native of Aix en Provence and after a Master in Econometrics, Jean-Yves HEYER has acquired 22 a year experience in place marketing, initiated by the international promotion of the Territory of Belfort department, before leading the Economic Development Department of Orleans Agglomeration and then creating the prospecting and innovation agency Invest in Reims
- Antonin LEONARD (France)
Antonin Léonard is a social innovator, collaborative economy specialist and strategist. He is co-founder and host of OuiShare, a European think-tank and do-thank specialized in collaborative economy. OuiShare was outlined by a global worldwide network, formed by local hubs (Paris, London, Berlin Munich, Barcelona, Madrid, Roma, Brussels…), with an online collaborative and multilingual media (ouishare.net). At a local level, events are organized (as the OuiShare Fest, an international stature convention devoted to collaborative economy). Ouishare is working to organize the actors of this new sharing economy. Antonin also was on the bill of Global Partage, an hour and half documentary dealing broadcasted in May 2014 on Canal+.
- Jacques LESIEUR (France)
Graduated from SKEMA Business School and INSEAD, then senior executive for various companies, Jacques Lesieur was until recently a member of the PwC Management Committee for Entrepreneur Services in France, a member of the Central Cluster Middle-Market Leadership Group (EMEA), and Worldwide Lead Partner for the PwC Family Business Survey. Linked since a long time with the Alpes-Maritimes region, which he knows well, he has supported in the past the development of Sophia Antipolis by participating at CERAM. In January 2013, Jacques Lesieur chose to consecrate his skills and international network to boost the promotion of the Côte d’Azur on foreign markets, and facilitate the set-up of French and foreign investors in the region. He was appointed as CEO for Team Cote d’Azur.
- Maïthé LEVASSEUR (Canada)
Maïthé Levasseur holds a bachelor in Tourism Management. She work in Quebecois tourism sector since 2000. She is currently Deputy Director in a tourism benchmarking network at Chair Transat since 2012 and she is analyst for the Tourism Benchmarking Network since 2007. She is managing the website (more than 35 000 visits by month) and 25 reports by year (to 14.000 subscribers). She is also supervising benchmarks on specific themes.
- Gerard LOMBARDI (France)
Gerard Lombardi is a digital marketing consultant working for place branding in Auvergne. For the last 10 years, he has been a key player in building a new web-based strategy to improve the Auvergne attractiveness. “Les Urbanophiles” were the first web series for a territory in France. He started his career in financial products marketing for the Carrefour Group and later joined the Ogilvy Advertising Group. Gerard has worked through Paris, Moscow and Milan.
- Marc MARYNOWER (France)
Marc Marynower is Partner of MMAP, a consulting-firm specialized in communication and place Marketing. Since 35 years, Marc assists public and private actors in their marketing and communication strategies. He is specialized in residential, economic, touristic attractiveness. Its firm advises different regions, departments and touristic destinations. MMAP also leads in partnership with Henry Chabert Consultancy and Bernard Roth (Périclès) an expert evaluation mission beside ANRY. Marc Marynower is also Senior Lecturer and a place marketing trainer (IMPGT, Aix-Marseille University, Territorial/Le moniteur …)
- Boris MAYNADIER (France)
Boris Maynadier is a Doctor in Marketing, a Research Associate at ICD and a Place Marketing Consultant. He defended a thesis on city-branding. He takes action with elected representatives and regional authorities in creation and co-production of strategies. He hosts the blog www.brandingthecity.com. All his academic work on this website www.brandingthecity.com.
- Anne MIRIEL (France)
After 20 years dedicated to public communication and place marketing, Anne Miriel based INKIPIT, an attractiveness and promotion consultancy-firm for territories. She assists local actors with its project management culture, its deep knowledge of institutions and their functioning, and its ability to collect and analyze the interplay of actors. She also highlights her experience with Brittany’s attractivenessstrategy, from the creation to the spreading of the “Bretagne” brand.
- Jean PINARD (France)
Pilot of the Auvergne Nouveau monde program, Jean Pinard is President of Futourism Cabinet, which assists territories in their attractiveness strategy and brand performance.
- Emmanuelle RIPERT (France)
Graduated from HEC Paris and ESCP Europe, Emmanuelle Ripert has spent twenty years in the media sector (French TV channels and newspaper group). Since 2011, she is Economic Development Director at Bordeaux City Hall. Interested in disruptive innovation and startups creation fields, hers areas of expertise include digital marketing, e business, media and entertainment.
- Pascal SAC (Belgium)
Pascal Sac was a journalist for 20 years in the Belgian- French written press and has written three books dedicated to Brussels policy. He was then spokesman for 2 ministers. From 2011 to 2015 he worked on the ERDF Place Marketing project in Brussels Territorial Development Agency. Since January 2016, he is Communication and Place Marketing Manager of the Urban Development Society of Brussels. He is also a consultant since 2006. In 2014, he graduated from the A&NMT Chair Master.
- Laurent SANSOUCY (France)
Laurent SanSoucy is, since January 2006, Director of Southern Europe Area at OCO Global, an international consulting firm specialized in attractiveness and competitiveness of the territories. He advised during the last 10 years on strategic issues, organization, marketing, promotion and investment targeting, several governments and economic development agencies around the world. Previously, he was Director from 1992 to 2001 for Italy DATAR – Invest in France, the French Government Agency for Foreign Investment Promotion, and from 2001 to 2005, Deputy Director of Ouest Atlantique, Western France opportunities Agency (Bretagne, Pays de la Loire, Poitou-Charentes).
- Pieter VAN DE GLIND (Netherlands)
Pieter Van De Glind is a co-founder of shareNL, the Dutch knowledge and networking platform for the sharing and collaborative economy. Together with co-founder Harmen van Sprang and his team, he works with startups, corporations, cities, governments and knowledge institutions in The Netherlands and abroad. They are the developers of the Collaborative (and sharing) Economy Ecosystem, the authors of SHARE and the initiators of Amsterdam Sharing City. All with the objective to further develop the collaborative economy.
- Albine VILLEGER (France)
After training in public and European law and former elected member of rural mountain, she served as much the private and public sectors; with a return to study for a specialization in economic attractiveness and competitive identity of territories. Journalist, she was also communications, agriculture and economic development officer for a Departmental Council President office. As place marketing and communication Manager in economic development for CA Evry Centre Essonne, she was in charge for the last 4 years of its attractiveness strategy. She has created a local public service brand “l’eau pour l’agglo”, set up new digital attractiveness tools of and developed the national and international real estate fairs and the economic magazine
- Sebastian ZENKER (Netherlands)
Sebastian Zenker, Ph.D., is an assistant professor for place marketing and tourism at the Department of Marketing, Copenhagen Business School. He is also working as a consultant for different companies, cities and municipalities, worldwide. Sebastian finished his Ph.D. at the Institute of Marketing and Media at the University of Hamburg (Germany) on “Cities as Brands: Quantifying Effects in Place Marketing”. Sebastian’s work was presented at various international conferences, in books and book chapters, and peer-reviewed journals. Furthermore, he is part of the editorial board for the journal Cities. In his current research, he concentrates on: Place brand management, Place brand measurements, Success measurement in place marketing and the involvement of residents in the branding of places (so-called community branding).
Place Marketing Forum hosts
- Christophe ALAUX
Christophe Alaux is the Chair A&NMT Director, and head of its scientific committee. Lecturer, Agrégé Economic and Social Sciences, Deputy Director of IMPGT, Director of programs, Christophe is also Special Advisor to the Vice-Presidency of Aix-Marseille University for the evaluation of programss by students. He has the academic responsibility for the Master 2 “Marketing and public communication” and the Master 2 “Quality Management”.
Lecturer in public marketing (territorial, public services and social marketing: behavior of general interest), he is co-author of the “Place Marketing” book with Camille Chamard and Joël Gayet, published by De Boeck in 2014. He also published scientific articles in journals classified (RFAP GMP), at international conferences and for book chapters on these research topics. He runs as co-chairman the Study Group XVI “public and non for profit Marketing” of the European Group of Public Administration. He participated in numerous action researchs, in partnership with local authorities or non-profit organizations: place marketing, cultural marketing, user / customer management. He is active partner of Cap’Com’s network as a member of the Steering Committee. Is the academic direction of the master course, the methodological presentation and coaching dissertations thesis of the Master.
- Joël GAYET
Founder of the Chair, Joël Gayet is a recognised expert in place marketing and Founder of the Chair. As a graduate of Montpellier Business School, after a year spent studying Management and Applied Economics at the university of Paris Dauphine, Joël Gayet began his career in communication at Publiscope and the Publicis Conseil group in Paris, where he worked on behalf of international groups, before moving to the marketing and sales department at Pradel, part of the Cordier group.
He has successively been a Partner and Director of France Conseil (a consultancy group working in the field of marketing and communication, specialising in institutions, tourism and development), the founder of Culture Marque (a brand strategy consultancy), and Vice-President of the High Co group. In 2002, he founded CoManaging, a consultancy specialising in regional marketing, which he ran until 2011. As such, he created new methodologies and analysis tools, which are widely used in regional marketing, such as regional “Identity Portraits” (with Sophie de Paillette), integrated marketing strategies, “Shared branding codes” and monitoring with the “Tourism and Internet Benchmark”. In his various functions, he has worked for 25 years as an advisor to many public bodies and French and European local authorities, which he has assisted with their new attractiveness, marketing and branding strategies, such as Brittany, Picardy (Spirit of Picardy), Auvergne (Auvergne Your New World), Champagne-Ardenne and Alsace as well as the Brussels Capital region, the Ardenne massif, the Valais canton (Valais Excellence), the departments of Drôme, Ille et Vilaine (Upper Brittany), Vaucluse, Calvados, Maine and Loire (Anjou) and La Manche, the resort of Deauville and Angers Loire Métropole. He runs seminars for councillors and professionals on new regional attractiveness strategies and has worked at many conferences and business schools (Sciences Po Aix, ESC Toulouse, EM Strasbourg, Grenoble Ecole de Management, HEC, Ecole des Ponts, etc.).
Joël Gayet is the author of “La Totale Communication” (Top editions) and “Place Marketing Trend 2014” (Corps et Ame editions). A new version of the Place Marketing Trend will be published in 2016. He is also co-author with Christophe Alaux and Camille Chamard of “Place Marketing: how to develop territories attractiveness and hospitality” (De Boeck editions, 2014), and co-author with Christophe Alaux of the CNER community work “From attractiveness to competitiveness : theories and practices“, under the supervision of Vincent Gollain and Lise Bourdeau Lepage (2015). Joël has also written many articles on development, marketing and communication issues.