LAUREATES & SPEAKERS

Laureates and speakers

 

Day 1 : Monday 26th march 

Day 2 : Tuesday 27th march

Detailed biography :

THEME 1 :  Global strategy of economic attractiveness

Nicolas SIELANCZYK – Manager competitiveness and territories attractiveness EY France
Being finalised.

Christian BERNARD – Montréal International
Christian Bernard is Chief Economist and Vice President Marketing Communication at Montréal International. He oversees the activities regarding economic studies as well as corporate, promotional and digital communications. Having worked at Montréal International for fifteen years, Mr. Bernard has managed numerous projects and studies, mainly focused on economic promotion, investment prospecting, urban economy as well as attractiveness and competitiveness dynamics. Christian Bernard holds a Master’s degree in international management from École des Hautes Études Commerciales in Montréal.

Damien ROY – Chief executive officer marketing and tourism – Strasbourg Eurométropole
Being finalised.

Marie-Reine FISCHER – 1st Vice-presidency of the Alsace Attractiveness Agency
A specialist in recruitment and strategic management consulting for companies, Marie-Reine Fischer holds a degree in Human Sciences and is also politically involved in regional authorities. She is also a local mayor of the municipality of Dinsheim-sur-Bruche. Accustomed to communication strategies and the development of place marketing, she became president of the Comité Régional du Tourisme d’ Alsace in 2010,1st vice-presidency of the Alsace attractiveness agency in 2014 and president of Destination Régions in 2016. It strives to implement the strategy that will enable Alsace and French territories to meet the tourism challenges of tomorrow.

Sarah SERVAL – Associate Director of the Chaire A&NMT and Associate professor
Dr. Sarah Serval is a researcher at Paris-Saclay University. She defended her PhD thesis in December 2015 at Aix Marseille University. She investigated in her thesis the relation between local public action and the territorial anchoring of foreign subsidiaries. She has received a thesis award at the AIRMAP conference in June 2016. Her field of research interests concern the territorial management and how to foster territorial attractiveness and competitiveness. During her PhD, she was also involved in consulting activities on behalf of local authorities.

THEME 2 : From an event to the creation of an economic ecosystem

Raphael YHARRASSARRY – Design Thinking UX Designer – iERGO
Being finalised.

Albine VILLEGER – Brand manager “Tout commence en Finistère’
From public and European law to place marketing, including philosophy and communication, a 360° path like the attractive agency where she works Finistere 360°! Head of the brand Tout commence in Finistère, she specialized in the attractiveness and competitive identity of territories in 2011 and started this professional evolution by assuming the functions of head of place marketing and communication in economic development for the Evry CA.

Marion OUDENOT-PITON –  In charge of the Development – Val de Garonne Tourist office
After having held positions in the fields of territorial development and management of outdoor hotel equipment, Marion arrived in Lot-et-Garonne 7 years ago. In charge of tourism development in the Val de Garonne, it is with commitment that she accompanies the elected representatives in the structuring of tourism on the territory. Over time, the themes linked to the transformation of the Tourist Offices have become her areas of expertise, allowing her to push forward the reflection and to imagine hybrid spaces, mixing the public and the uses. In 2016, the privileged relations forged over several years with the Garorock Festival enabled her to stimulate a new dynamic and to unite the two entities around a common project. GaroCamp, the B2B meeting for connected events, a professional meeting dedicated to innovation and the digital transformation of major events. After two years of development, GaroCamp is set to become a veritable ecosystem anchored in local territory and know-how.

Jean-Michel ALBERT – President of Marseille Web Fest
Being finalised.

THEME 3 : Events as a lever for mobilizing local actors

Georgina WARREN – Project Manager events – London & Partners
Beiing finalised.

Bob BRYANT – President and Director – 500 Festival
Bob Bryant brings over 20 years of experience creating brand-defining successes and significant revenue growth in categories including events, sports, broadcast, entertainment, etc.  Before joining the 500 Festival, Bryant served as Tournament Director of the BB&T Atlanta Open, an ATP World Tour event. He was also a part of the Universal Studios Orlando grand opening team marketing the new attraction throughout the state of Florida and producing the theme park’s first ever-special event, which broke all single day attendance records. Bryant has his Bachelor of Arts degree in Journalism and Advertising from the University of North Carolina at Chapel Hill and a Master of Science in Integrated Marketing Communications from West Virginia University.

Sylvie PARCINEAU – in charge of the prospective pole and territorial development – Economic Development Agency / CCI du Var
Holder of a double master’s degree in strategic business management and territorial development, Sylvie Parcineau has more than 20 years of experience as an interface between the economic world and local authorities. She has been in charge for 3 years of the Economic Development Agency (ADE) of the Var, an integrated service of the Chamber of Commerce and Industry. The ADE is currently working, with all its partners and in particular the Regional Council, on an action plan aimed at optimising the economic spinoffs of the return of the Formula 1 French Grand Prix on the Castellet circuit.

Philippe AUGIER – Deauville Mayor (France)
With a long experience in politics, Philippe Augier made benefit his entrepreneurial experience to the territory and inhabitants. In 2001, he was elected Mayor of Deauville and then, in 2008, President of Community of Communes. He leaded the territory transformation to rise it up to the level of the biggest ones, thanks to social, cultural and economic actions, which strengthened citizens’ quality of life and Deauville’s development. In 2016, Hervé Morin, President of Normandy French Region, entrusted Philippe Augier to lead the Normand Attractiveness Mission, which prefigures the opening of a Normand agency for attractiveness in the course of 2017. Philippe Augier will be able to serve his territory thanks to his place marketing awareness and his long experience of as international business executive.

THEME 4 : Collaborative platforms for storytelling

Samuel ROUMEAU – Manager of OuiShare Territories – Ouishare
Being finalised.

Todd BABIAK – Co-founder Story Engine
Todd Babiak has consulted and spoken on place branding and place marketing in North America, Europe, and Australia. His work with Edmonton, Canada won “best expression of place brand identity” at the City / Nation / Place Forum in 2016. He is a fellow of the Royal Society of Arts and a fellow of the Royal Canadian Geographical Society. In his spare time he breaks his own heart by writing novels.

Fabrice DALONGEVIELLE – Director of Agence d’attractivité Opaleandco
Being finalised.

Nathalie PAQUET – Founder of URBAN EXPE
Being finalised.

THEME 5 : New ways to finance a territorial brand and to attract talents

Isabelle BARTH – University professor and management researcher – Strasbourg University
Isabelle Barth is a university professor in management sciences and management researcher at the University of Strasbourg. For 5 years she was Director General of EM Strasbourg Business School. Mother of 6 children, she spent 10 years in business development positions before building her university career. It is with this triple experience as a researcher, manager and mother that she wants to”move the lines” of management, to imagine and transmit a more responsible and intelligent management. Its expertise is organised around three themes: sales, diversity management and emerging consumer behaviour, by mobilising interdisciplinarity. Among his latest publications: Journey to the heart of the impulse to buy with Intissar Abbes, Ed. L’Harmattan, 2016; Unlearning to succeed, Ed. EMS, 2015; La manager et le philosophe, with Yann-Hervé Martin, Ed. Le Passeur, 2014

Peter KENTIE –  Managing director at Eindhoven Marketing
Peter Kentie is managing director at Eindhoven Marketing, the organization responsible for the citymarketing of Eindhoven region, named Eindhoven365. In the cultural domain Peter has been board member of the Dutch Design Week for six years an now serve the project in an advisory board position. He is fond of complex, multifaceted projects related to marketing and brand building involving communities. Peter is trained as a graphic designer and marketer. And he has published two books on digital design.

Camille CHAMARD – Associate professor and Director of IAE Pau-Bayonne
Being finalised.

THEME 6 : Attractiveness, natural environment and experimentation

Étienne BRESSOUD – Director – BVA Nudge Unit

He co-founded BVA Nudge Unit in 2013. In this context, he accompanies numerous public and private actors on behavioural change issues. Normalien, a graduate in Economics and Management, PhD in Management Sciences, he was a lecturer at the University before joining the BVA Group in 2011. A specialist in behaviour, he is the author of numerous academic and professional publications. Etienne is also co-founder and treasurer of NudgeFrance, an association in which he actively participates in the organization of Nudge Challenges.

Itziar VIDORRETA – International Project Manager – GAIA Cluster
Itziar Vidorreta holds an Environmental Sciences degree at University of the Basque Country and a Masters Degree in Environmental Engineering at University of Deusto. She has experience in coordination of international projects, as a promoter of business cooperation and market research at GAIA Cluster (ICT Cluster in the Basque Country). She has broad experience in strategic planning, exploitation and market scalability, market research as long and wide experience in project management, communication, dissemination planning and implementation, as well as in scientific papers.

Paulo PAIS –  Director attractiveness and International cooperation – Lille European Metropolis (France)
Graduated from Envar in 1992 and a DESS in ecodevelopment in 1993 at the University of Lille, Paulo Pais worked as an urban planner at the Val de Sambre Urban Planning Agency from 1994 to 1996 before joining the urban community of Lille until 1999. Director of International Relations at Lille Métropolis until 2008, he went on secondment to the Ministry of Foreign Affairs to serve as Adviser on Cooperation and Cultural Action in Africa. He reintegrates the European Metropolis of Lille in September 2015 within the Pôle Développement économique et Emploi (Economic Development and Employment Department) to manage a team in charge of attractiveness, place marketing and international relations.

THEME 7 : How to strengthen the attractiveness of low-density areas ?

Joel GAYET – Mission L’Isle-sur-la-Sorgue Attractivité
Founder of the Chair, Joël Gayet is a recognized expert in place marketing. He began his career in communication at Publiscope and the Publicis Conseil group in Paris, before moving to the marketing and sales department at Pradel. As such, he created new methodologies and analysis tools, which are widely used in regional marketing, such as regional “Identity Portraits”, integrated marketing strategies, “Shared branding codes” and monitoring with the “Tourism and Internet Benchmark”. He has worked for 25 years as an advisor to many public bodies and French and European local authorities, which he has assisted with their new attractiveness, marketing and branding strategies. Joël Gayet is the author of “Place Marketing Trend 2014” A new version of the Place Marketing Trend will be published in 2016. He is also co-author of “Place Marketing: how to develop territories  ttractiveness and hospitality and “From attractiveness to competitiveness: theories and practices”.

Michael DIAN – Founder of Chaillol Festival and artistic director
Being finalised.

Jean PINARD – President of Futourism
Being finalised.

Michel FOURNIER – Les Voivres Mayor (France)
Being finalised.

14.30 / 15.30 – Closing conference : new models and stakes about place marketing

Christophe ALAUX – A&NMT Chair Director
Christophe Alaux is the New Place Marketing and Attractiveness Chair Director IMPGT (Aix-Marseille University), and head of its scientific committee. Lecturer, Economic and Social Sciences Agrégé, Deputy Director of IMPGT, Director of programs, Christophe is also Special Advisor for the VicePresidency of Aix-Marseille University about the evaluation of programs by students. He has the academic responsibility for the Master 2 “Marketing and public communication” and the Master 2 “Quality Management”. He participated in numerous research actions, in partnership with local authorities or non-profit organizations: place marketing, cultural marketing, user / customer management. Lecturer in public marketing (territorial, public services and social marketing: behavior of general interest), he is co-author of the “Place Marketing”. He also published scientific articles in classified journals (RFAP GMP), during international conferences and for book chapters on these research topics.

Christian BERNARD – Chief Economist and Vice President Marketing Communication – Montréal International
Christian Bernard is Chief Economist and Vice President Marketing Communication at Montréal International. He oversees the activities regarding economic studies as well as corporate, promotional and digital communications. Having worked at Montréal International for fifteen years, Mr. Bernard has managed numerous projects and studies, mainly focused on economic promotion, investment prospecting, urban economy as well as attractiveness and competitiveness dynamics. Christian Bernard holds a Master’s degree in international management from École des Hautes Études Commerciales in Montréal.

Joel GAYET – Mission L’Isle-sur-la-Sorgue Attractivité
Founder of the Chair, Joël Gayet is a recognized expert in place marketing. He began his career in communication at Publiscope and the Publicis Conseil group in Paris, before moving to the marketing and sales department at Pradel. As such, he created new methodologies and analysis tools, which are widely used in regional marketing, such as regional “Identity Portraits”, integrated marketing strategies, “Shared branding codes” and monitoring with the “Tourism and Internet Benchmark”. He has worked for 25 years as an advisor to many public bodies and French and European local authorities, which he has assisted with their new attractiveness, marketing and branding strategies. Joël Gayet is the author of “Place Marketing Trend 2014” A new version of the Place Marketing Trend will be published in 2016. He is also co-author of “Place Marketing: how to develop territories  ttractiveness and hospitality and “From attractiveness to competitiveness: theories and practices”.

Jean-Philippe GOLD -Director – CRT des Hauts-de-France
Jean Philippe Gold is Director of the Regional Tourist Board of Hauts de France, host of a new editorial approach and governance around the brand “Esprit de Picardie” and author of a thesis on new strategies for tourism development, governance and value creation in tourism. He got an experience economy certification in USA, a MBA degree in strategy and Sciences and Technics of Tourism Master’s degree. Jean-Philippe also hosts the “Original France” think-tank, dedicated to tourism organisms which are using the “strategic demarche” method.

Vincent DZEDZEJ – Director – SILFala
Vincent Dzedzej began his career in 1995 with the company SILFala, a subsidiary of Lesaffre (Production of fermentation specialities for food and feed) as a production engineer and then Fermentation Manager. He then moved to the Czech Republic for 16 years to support the group in its international development, followed by 13 years in China. Back in France since 2015, he is the Managing Director of SILFala, Lesaffre France Bakery, based in Strasbourg.

Marc THEBAULT – Attractiveness mission of Caen
Marc Thebault is Communication Manager for Caen la Mer Agglomeration. He was previously in charge of Place marketing for Saint-Etienne Agglomeration and Communication Director of SaintEtienne city and Issy-les-Moulineaux. He is also well-known for his blog dedicated to public communication and place marketing and his articles for Cap’Com website. Marc teaches public communication for IMPGT (Aix-Marseille University), UCO (Angers) and the Management School of Normandie. He is the author of “Building the intercommunal communication” and co-writes many works such as “Place branding: how to develop territories attractiveness and hospitality?” (De Boeck 2014).

 Ludovic DUBLANCHET – Consultant, conference facilitator e-tourisme
Ludovic is an e-tourism consultant. His agency, #Dublanchet, organizes the national conference on institutional e-tourism (‘Rencontres Nationales du Etourisme Institutionnel’) and “Tourisme Numérique” (a major B2B conference on Digital tourism, also called Forum of Deauville). Speaker, trainer, he helps tourist facilities in their development. With his partners Pierre Eloy (Touristic agency), and François Perroy (Emotio Tourism), he founded the digital agency ADN “Agitateurs de Destinations Numériques” whose purpose is to support Destination Management Organizations (DMOs) in developing their digital strategy. He is also co-founder and contributor of the blog etourisme.info.

 

 

List of shortlisted candidates

 

Each year, the Place Marketing Forum rewards until 10 international place marketing best practices, in various fields – named the Place Marketing Awards :

  • Branding strategy / territorial brand
  • Innovation / Start-up
  • Welcoming and retaining talents
  • Global and integrated attractiveness strategy / Ecosystem
  • Marketing of Tourism
  • Residential attractiveness – Economic Development
  • Shared governance
  • Ramping up of firms in attractiveness strategies
  • Culture, sports and events marketing, Marketing and great equipments 
  • Shared Marketing , platforms, Sharing & Smart Cities
  • Urban renewal, territorial resiliency

Almost 30 speakers (professionals and researchers, internationals and french), specialized in these fields, will be gathered on round tables to discuss and analyse the new stakes and models of these best practices, following each laureate speech.