After three editions organized in Aix-en-Provence, the A&NMT Chair has decided to bring the event closer to founders and partners territories, territoires fondateurs – partenaires, by proposing a new place each year.
2013-2014-2016 - Aix-en-Provence
2017 - Lyon
with ONLY LYON
2018 - Strasbourg
with Eurometropolis of Strasbourg and the attractiveness agency of Alsace
2019 - Lille
with the European Metropolis of Lille
2020 - Marseille
with Aix-Marseille Provence Métropolis
on average per edition
elected officials, decision-makers, directors, managers within structures concerned with place marketing and attractiveness (local authorities, public agencies, private companies, associations, tourist offices, CRTs, etc.)
92% come from Europe and more particularly from France
an event of The New Place Marketing and Attractiveness Chair
The New Place Marketing and Attractiveness Chair is the first “Territorial Chair” dedicated to the attractiveness and new practices of place marketing in the world, from the most efficient to the most innovative. It is hosted by the Institute of Public Management and Territorial Governance (Aix-Marseille University).
Created by Mr Joël GAYET in 2013, it is now managed by Mr Christophe ALAUX.
MONITORING & RESEARCH
on the best practices of attractiveness and place marketing, with benchmark articles and summaries made available on a web platform for our founders and partners.
scientific, in place marketing, to enhance the benchmarking: academic publications, specific research programs on themes proposed by the founders and partners territories.
organization of several meetings on place marketing, including the Place Marketing Forum. But also, participation in scientific conferences and symposiums.
graduating training (Master 2), non-degree courses and à la carte courses are offered to professionals and elected officials every year, with the participation of experts on the central themes of territorial marketing.
FOUNDERS & PARTNERS
One of the specificities of the A&NMT Chair is based on its ecosystem made up of 30 local authorities and companies including founders present since its creation in 2013 and partners who have joined the network over the years.