The Greater Copenhagen Economic Development Agency is adapting its strategy for attracting talent to strategic sectors for its territory. It links universities, local companies and investment projects through a flexible approach through a dedicated platform. Personalization, collaboration and adaptation of recruitment profiles are the key factors for the success of this strategy.
NRW.INVEST GmbH Germany
The Economic Development Agency of the German State of North Rhine-Westphalia supports investors wishing to establish themselves on its territory. By offering a range of services that cover all stages of an implementation process, from market analysis to communication around the project, from site selection to the search for partners and staff, NRW.INVEST has already attracted 19,000 foreign companies, including Amazon (US), Computacenter (UK), Shimadzu (Japan) or Yanfeng Automotive Interiors (China).
Funded by the European Union under the FEDER program, this cross-border project (between Sardinia and Southern Corsica) aims to support the attractiveness of rural and urban areas by encouraging innovation in the agri-food sector and eco-tourism.
Promote Iceland Ireland
Promote Iceland is a public-private partnership agency whose mission is to strengthen the image and reputation of the territory. The objective is to improve the competitiveness of Icelandic companies, encourage tourism and exports in order to stimulate economic growth.territoire. L’objectif est d’améliorer la compétitivité des entreprises islandaises, d’encourager le tourisme et les exportations afin de stimuler la croissance économique.
Speed Factory Germany
This project, led by Adidas with the support of the Autonomik 4.0 program of the German Federal Ministry of Economics and Energy, serves as a demonstrator for industry 4.0. This type of industry, which is robotised and connected, encourages the relocation of shoe and textile production as close as possible to demand, i.e. close to metropolitan areas.
The “Switzerland Business Navigator” helps companies wishing to set up in Switzerland to compare the different possible locations in order to find the location that best meets their needs. The platform allows them to search and analyse data on attractiveness factors: demographics, cluster location, research centres, real estate prices, etc. Switzerland is the first country in the world to implement a GIS platform with national data at a fine territorial scale.
Amsterdam Marketing Netherlands
The number of visitors to Amsterdam could reach 30 million people in 2025, compared to 18 today. Facing this phenomenon of overtourism, the city is using digital technologies and thick data to better regulate tourist flows and meet the expectations of the inhabitants.
Brand USA United States
In an effort to attract more and more visitors to the United States, Brand USA has designed an immersive tourism promotion campaign around music to promote the destination. The documentary America’s Musical Journey traces the history of American music and serves as a pretext to discover the country’s emblematic cities.
Comptoir des Loisirs d'Evreux France
A new strategy has emerged that focuses on the inhabitants of the territory and responds to their strong demand to improve the quality of life. The Tourist Office has been replaced by a new hybrid place, combining information spaces on the territorial offer, a relaxation area, a multi-purpose room (entertainment, coworking, exhibitions), a shop, and “mobile” staff.
Culture Captcha Kenya
In order for each Kenyan to become an ambassador for his or her country and with a view to stimulating domestic tourism, the Kenya Tourism Board has created an application, based on the model of the “Captcha” identification tests, called’ “Culture Captcha”. Short videos present tourist places in the country and the inhabitants must identify them, thus strengthening their knowledge of the territory and allowing them to answer visitors’ questions.
Made In Pic Saint Loup France
Tourism professionals, in love with their territory, have joined their forces to better promote it by creating the association “Made in Pic Saint Loup”: a network of mutual aid and exchanges that encourages innovative and supportive initiatives for a quality welcoming.
Office de Tourisme des Grands Lacs- Biscarrosse / France
The merger of the 3 municipal tourists offices around Biscarosse was the opportunity to set up a new management . By applying the principles of liberated organisation, it is possible to reconcile quality of life at work with improving the efficiency of public service.
Route de la culture Industrielle Germany
The German Ruhr region is the largest industrial area in Western Europe. It concentrates more than 50 high places of the industrial past on about 400 kilometres. The region has taken possession of this heritage and created “The Route of Industrial Culture”. Thus these places have become dynamic cultural spaces with a tourist interest.
Verrerie de Biot France
The company, located in the village of Biot (06), is at the origin of bubble glass. It enhances its know-how while celebrating the Provençal way of life. Supported by Bpifrance’s network of excellence, it develops innovations such as luminescent glass. Industrial tourism currently accounts for 75% of its turnover.
Thompson Okanagan Tourism Association / Canada
The Thompson Okanagan Tourism Association (TOTA) has worked with public and touristic stakeholders, and Aboriginal communities to co-construct a sustainable regional tourism strategy. One of the objectives is to smooth out tourist numbers in order to preserve the territory and local culture. Territory that welcomes 3.5 million visitors per year, mainly during the summer months.
Visit Victoria Australia
The State of Victoria has embarked on a new economic strategy in which tourism plays a central role because of its ripple effects on all other sectors. By bringing together public and private stakeholders, the Victorian Visitor Economy Strategy aims to attract more visitors, particularly from Asia, and to meet their expectations in terms of supply and experiential tourism.
Wonderful Copenhagen Denmark
Wonderful Copenhagen’s new strategy encourages the emergence of a destination marketing based more on local culture and the enhancement of the inhabitants’ way of life. The Destination Management Agency seeks to involve all tourism stakeholders but also residents, and to facilitate exchanges with visitors.
Biketown - Portland United States
The Nike brand has signed a partnership agreement with the City of Portland to develop a transport offer based on soft mobility, thanks to a self-service bicycle system. This partnership has enabled the scope of shared bicycles to expand, to offer a more “intelligent” service and dedicated to people with reduced mobility or those who are far from work. The service has been adopted by residents and visitors alike, and the social and economic benefits are very positive.
Brand Botswana Botswana
The implementation of a global attractiveness approach in 2016 gave rise to the national brand Brand Botswana. The government wants to increase the country’s reputation in order to attract international visitors and investors and strengthen the commitment of the inhabitants. The tourism sector, specialized in high-end tourism, is booming. The country’s economic attractiveness is confirmed and investments, like their origin, are diversifying.
Cymru Wales Brand United Kingdom
In 2016, the Government of Wales launched a branding initiative to bring together stakeholders, strengthen their sense of belonging and highlight the territory. This approach led to the creation of the Cymru territory brand, led by Wales Business and Tourism. In a context of uncertainty related to Brexit, the approach met with strong support from tourism stakeholders, businesses and citizens.
Turkey’s 6th largest city, located 60 km from the Syrian border, is facing an unprecedented crisis. The reception of 300,000 refugees since the beginning of the war has led the local authorities to implement a holistic branding strategy. Its objective is threefold: to enhance Gaziantep’s image both nationally and internationally, to strengthen the pride of the inhabitants and to promote the social inclusion of newcomers.
TERRITORIES WITH SPECIFICITY
This village in Aveyron has co-constructed a long-term action plan “Arvieu 2020” to attract new inhabitants and activities by focusing on participatory democracy and on the development of the digital and collaborative economy. This strategy responds in an original way to the challenges of attracting low density territories.
Citta Slow Italy
Cittaslow is a label awarded to small towns that are committed to improving the quality of life of their residents. Created in Italy some fifteen years ago, it has become an international network, present in 30 countries, and comprising 236 municipalities on all continents.
Dublin Town Ireland
With more than 2,000 members, Dublin Town is a Business Improvement District that works to ensure that the city centre remains attractive. Thanks to its actions and a strategic thinking, the organization has succeeded in halting the decline of attendance and reducing commercial vacancies.
Institut des Identités du Brésil Brazil
This institute launched a campaign “Sim a Igualdade Racial” to promote awareness actions against racism and respect for human rights through the engagement of civil society, companies and organizations.
This Japanese village of 1600 inhabitants has embarked on a zero waste movement. In order to achieve this objective in 2020, the year of the Tokyo Olympic Games, recycling is systematic, disrupting people’s habits and encouraging the circular economy.
Le 6B France
Initially located temporarily in an industrial wasteland, the creative project of the 6b in Saint-Denis has been transformed into a real third place. It has become an ecosystem, creating jobs and social ties, which has strengthened the attractiveness and cultural influence of the region.
In 2007, the Taipei Department of Cultural Affairs decided to renovate a former military base where a community of artists and activists lives. Designed by Finnish architect Marco Casagrande according to the principles of urban acupuncture (urban concept), Treasure Hill Artist Village opened in 2010. The project respects the original spirit of the place and is based on urban ecology (permaculture, waste management, circular economy). It includes an art complex, exhibition spaces, a hotel for travellers and hosts international artists in residence. Treasure Hill has become a key district of the Taiwanese capital.
Array of Things - Chicago United States
Chicago has installed a network of interactive sensors capable of collecting real-time data on the city’s environment, infrastructure and activity. The Array of Things platform provides a better understanding of the factors influencing air quality, the environment and user behaviour. The device serves as a full-scale test for the development of the Internet of Things, while the anonymized data is used for research, education and public management.
Autorité aéroportuaire Honk-Kong)/ China
With 200,000 passengers per day, Hong Kong airport is one of the most frequented in the world, but this traffic is a source of pollution. The Hong Kong Airport Authority (HKAA) has committed to reducing its waste by 50% by 2021 and replacing its fleet with electric vehicles. While developing a culture of sustainable development in the organization, the AAHK has implemented a collaborative approach with its suppliers, partners and citizen associations that has enabled it to reduce its ecological footprint and avoid food waste.
Lorraine Fab Living Lab France
Under the patronage of the University of Lorraine and Greater Nancy, the Lorraine Fab Living Lab is an experimental platform that allows co-creation, prototyping and testing through the use of innovations. The Lorraine Fab Living Lab supports companies or territories that wish to develop new products/services, and test their ergonomics and adaptation to needs. It serves as an interface for different communities of practice: citizen users, entrepreneurs, researchers, institutions, etc. This collaborative innovation system makes it possible to accelerate the creation process, from the idea to its realization, and to ensure its acceptability by users.
Financed as part of the European INTERREG projects, MADRE aims to encourage urban and peri-urban agricultural production, exchanges of good practices and transnational cooperation. Six metropolises are involved in the programme: Bologna (Italy), Barcelona (Spain), Marseille and Montpellier (France), Thessaloniki (Greece) and Tirana (Albania). More than 250 public and private actors, researchers and citizens of the network are able to exchange good practices, raise awareness among decision-makers of their issues and develop strategic tools or joint actions.
STEAM School - Maker Asylum India
STEAM School is an learning program, based on experience, organized at Maker’s Asylum in Mumbai, in partnership with the Centre de Recherche & Interdisciplinarité (CRI Paris) and the French Embassy in India. For the past 2 years, entrepreneurs, students, academics and managers of large companies have been meeting for 10 days to work on solving problems related to the United Nations’ sustainable development objectives. From design thinking to rapid prototyping, the training provides an introduction to digital technologies, 3D printing, etc. The selected projects are then incubated at Maker’s Asylum to be deployed on a larger scale.
SXSW Conference & Festivals United States
During the month of March, the South By Southwest (SXSW) Festival takes place in Austin, Texas, celebrating music, film and interactive media for 10 days. A series of conferences, with high-level speakers, accompanies the Festival, renowned for the innovations presented there. It has become an essential event for the creative industries. The economic benefits of SXSW for the territory are estimated at nearly US$350 million in 2017.
Via Verde Mexico City Mexico
Mexico’s capital has the sad reputation of being the worst place to breathe in the world. Via Verde gives a little hope to the inhabitants of Mexico City, who are at the origin of the project. It consists in vegetating the pillars and central reservation areas of the major axes with plants capable of filtering fine particles.
Y-PORT - Yokohama Japan
The Y-PORT project is an international technical cooperation program between the city of Yokohama and countries in Southeast Asia. Resulting from a public-private partnership, this program puts the technology, the know-how of the firms and the expertise of the City at the service of metropolitan areas such as Bangkok, Batam or Da Nang. While offering business opportunities to Japanese companies, Y-PORT strengthens Yokohama’s brand image and contributes to its influence, notably through the animation of the Asia Smart City Alliance.
Zhongxian e-sport stadium China
The first stadium entirely dedicated to electronic sports competitions was opened at the end of 2017 in Zhongxian. Designed by Chinese architect Barrie HO on the banks of the Yangtze River, it is a true “flagship” for Chongqing Province and one of the emblems of modern China. In addition to the direct benefits related to construction, the events organized attracted new tourist customers and stimulated the region’s economy. Zhongxian Stadium includes an entire complex dedicated to e-sport, which is likely to attract professional gamers and video game companies.