Thursday, April 4th - 11.00 - 12.00 - Pasteur Auditorium
Different tourist brands coexist on a territory (institutional, private, destination), and at different scales (local, regional, national). How is the cooperation of these brands organised around a common logic of attractiveness?
Mobilization of the territory's stakeholders at the service of residential attractiveness
Thursday, April 4th - 16.00 - 17.00 - Pasteur Auditorium
How to mobilize and rely on the stakeholders of a territory (inhabitants, companies, associations, etc.) to generate a welcoming dynamic? By calling on collective intelligence, elected officials, managers and citizens co-construct territorial strategies and reflect on their implementation so that they can be shared and embodied.
The influence of digital technology on urban design
Friday, April 5th - 09.30 - 10.30 - Pasteur Auditorium
According to the World Bank, by 2050, 65% of the population will be urban. Do digital technologies represent answers to the major challenges of territories: environmental, social, mobility and better living? What are the contributions of these technologies to architecture and urban design?
Chief Economic Development Officer - Paris Region Urban and Environmental Agency
PLENARY SESSION 2 | New needs of companies in attractiveness strategies
Friday, April 5th - 10.45 - 12.15 - Pasteur Auditorium
Conference | Economic development
International influence and soft power of the territories
Friday, April 5th - 13.30 - 14.30 - Pasteur Auditorium
Decentralised cooperation and international partnerships are playing an increasingly important role in local authorities’ strategies. Initially centred on solidarity, these networks have become a tool for the promotion and economic development of the territories. What are the impacts and good practices of these international actions?
Director for Development Cooperation, International Affairs Bureau - City of Yokohama