THURSDAY, APRIL 4TH

09.00

Reception of participants | Breakfast

09.45

Convention opening #PMF19

10.00 - 11.00

Conference | Branding
Revitalising city centres through the consumer experience

11.00 - 12.00

Conference | Tourism
The articulation of destination brands

12.00 - 14.00

Lunch break | Exhibition area

14.00 - 15.30

Workshops & Plenary session

15.30 - 16.00

Afternoon break | Exhibition area

16.00 - 17.00

Conference | Territories with specificity
Mobilization of the territory's stakeholders at the service of residential attractiveness

Gala cocktail 

FRIDAY, APRIL 5TH

08.30

Reception of participants | Breakfast​

09.30 - 10.30

Conference | Major projects
The influence of digital technology on urban design

10.45 - 12.15

Workshops & Plenary session

12.15 - 13.30

Lunch break | Exhibition area

13.30 - 14.30

Conference | Economic development
International influence and soft power of the territories

14.30 - 15.30

Closing conference
New models ans stakes about place marketing ​

15.45

End of #PMF19

detailed program*

Conference | Branding

Revitalising city centres through the consumer experience

Thursday, April 4th - 10.00 - 11.00 - Pasteur Auditorium

What approaches can be put in place to better understand consumer expectations? In response to the issues of city centres attractiveness, new challenges and tools are emerging.

SPEAKER

Marc MARYNOWER

Co-founder- MMAP agency

HOST

Pascal SAC

In charge of communication and place marketing - Urban Development Corporation of the Brussels-Capital Region

LAUREATE

Richard GUINEY​

CEO - Dublin Town

EXPERT

Christophe BARASTON

General Delegate - City Centre Managers' Club

Conference | Tourism

The articulation of destination brands

Thursday, April 4th - 11.00 - 12.00 - Pasteur Auditorium

Different tourist brands coexist on a territory (institutional, private, destination), and at different scales (local, regional, national). How is the cooperation of these brands organised around a common logic of attractiveness?

SPEAKER

Laurent QUEIGE

Director - Welcome City Lab

HOST

LAUREATE

Glenn MANDZIUK

President & CEO - Thompson Okanagan Tourism Region

EXPERT

Lionel FLASSEUR

Director - Auvergne-Rhône-Alpes Tourism

EXPERT

Aurélie LOUBES

Director of Communication and Place Marketing - Region Nouvelle-Aquitaine

AT1 | From tourism to attractiveness: new roles for destination management organizations​

Thursday, April 4th - 14.00 - 15.30

Jean-Philippe
GOLD

Regional Tourism Committee, Director - The Hauts-de-France region

François
NAVARRO

Tourism prefigurer of the future Attractiveness Agency - Lille European Metropolis

Laurie
SOUVIGNET

Deputy Executive Director - Tourist Office Aix-les-Bains Riviera of the Alps

AT2 | Datas & territorial intelligence

Thursday, April 4th - 14.00 - 15.30

AT3 | Mobilization and animation of a network of ambassadors

Thursday, April 4th - 14.00 - 15.30

Joël
GAYET

Attractiveness mission, Isle-sur-la-Sorgue and founder A&NMT Chair

Anne-Sarah
MOALIC

Deputy Director - Normandy Attractiveness Agency

Emilie
BONNET

In charge of the network of ambassadors - Normandy Attractiveness Agency

PLENARY SESSION 1 | Master Class: DublinTown project

Thursday, April 4th - 14.00 - 15.30 - Pasteur Auditorium

Richard GUINEY​

CEO - DublinTown

Christophe BARASTON

General Delegate - City Centre Managers' Club

Conférence | Territories with specificity

Mobilization of the territory's stakeholders at the service of residential attractiveness

Thursday, April 4th - 16.00 - 17.00 - Pasteur Auditorium

How to mobilize and rely on the stakeholders of a territory (inhabitants, companies, associations, etc.) to generate a welcoming dynamic? By calling on collective intelligence, elected officials, managers and citizens co-construct territorial strategies and reflect on their implementation so that they can be shared and embodied.

SPEAKER

Jean
PINARD

Director - Occitanie Regional Tourist Committee

HOST

Benjamin TETART

Director - Latitude Manche, Attractiveness Agency

LAUREATE

Sophie TERRIS

Smart Village Project Manager - Laëtis

EXPERT

Sophie DE PAILLETTE

Associate consultant - Co-Managing

Conference | Major projects

The influence of digital technology on urban design

Friday, April 5th - 09.30 - 10.30 - Pasteur Auditorium

According to the World Bank, by 2050, 65% of the population will be urban. Do digital technologies represent answers to the major challenges of territories: environmental, social, mobility and better living? What are the contributions of these technologies to architecture and urban design?

SPEAKER

Vincent GOLLAIN

Chief Economic Development Officer - Paris Region Urban and Environmental Agency

HOST

LAUREATE

Barrie HO

Founder and Director - BARRIE HO Architecture Interiors Ltd

EXPERT

Carlos MORENO

Senior University Professor, Co-Founder & Scientific Director ETI Chair - Paris1 - Pantheon Sorbonne University

AT4 | Governance of attractiveness agencies

Friday, April 5th - 10.45 - 12.15

Salima BENICHOU

Attractiveness and place marketing director - Grand Nancy Metropolis

Hubert CALMETTES

CEO - Toulouse Metropolitan Attractiveness Agency

AT5 | Management of attractiveness brand portfolios

Friday, April 5th - 10.45 - 12.15

Lionel FLASSEUR

Director - Auvergne-Rhône-Alpes Tourism

Vincent DELAITRE

Director - Alps Isère Tourism

AT6 | Collaborative practices and territorial anchoring

Friday, April 5th - 10.45 - 12.15

Fabrice DALONGEVILLE

Director - Attractiveness agency of the Montreuillois Opale&Co

PLENARY SESSION 2 | New needs of companies in attractiveness strategies

Friday, April 5th - 10.45 - 12.15 - Pasteur Auditorium

Conference | Economic development

International influence and soft power of the territories

Friday, April 5th - 13.30 - 14.30 - Pasteur Auditorium

Decentralised cooperation and international partnerships are playing an increasingly important role in local authorities’ strategies. Initially centred on solidarity, these networks have become a tool for the promotion and economic development of the territories. What are the impacts and good practices of these international actions?

SPEAKER

HOST

LAUREATE

Kazuyoshi NOGAMI

Director for Development Cooperation, International Affairs Bureau - City of Yokohama

EXPERT

Closing conference

New models ans stakes about place marketing

Friday, April 5th - 14.30 - 15.30 - Pasteur Auditorium

HOST

Christophe ALAUX

Director - A&NMT Chair

SPEAKER

Sandra CHALINET

Portfolio Director - Constructa Asset Management

SPEAKER

Ludovic DUBLANCHET

Co-founder - Agitateurs de Destinations Numériques

SPEAKER

Vanessa HAUTEFEUILLE

Consultant

SPEAKER

Nico MULDER

Marketing strategy consultant - Amsterdam Marketing

SPEAKER

Sylvie ROUILLON VALDIGUIÉ

Vice-President in charge of Tourism Development - Toulouse metropolis

* provisional program