THE OFFICIAL PROGRAM OF THE #PMF24

WEDNESDAY 24TH APRIL 2024

4PM - 6PM | FAM-TRIP | GUIDED TOUR - The Caen Memorial - ONLY 60 TICKETS AVAILABLE

Mémorial de Caen ©MurielleAncillonPhotographie

Photo : Mémorial de Caen ©MurielleAncillonPhotographie

The Caen Memorial, an iconic site in Normandy, is dedicated to the memory of the 20th century and to Peace. From the origins of the Second World War to the end of the Cold War, the museographical tours, interactive exhibitions and moving testimonies recall the key events that form the basis of our history today.
Inaugurated in 1988 by the President of the French Republic, François Mitterrand, the Memorial is now one of the most important centres for contemporary history in Europe.

The available places are reserved only for those who have registered for the event. To register, you will need to send an email confirming your attendance to the following addresses: annie.delanghe@univ-amu.fr hakim.hdouch@univ-amu.fr

THURSDAY 25TH APRIL 2024

08:30 - 09:00 AM |
Welcoming participants to the MOHO HQ in Caen

Coffee reception for participants at MOHO HQ, 16 bis Quai Amiral Hamelin, 14000 Caen.

09:00 - 09:45 AM |
Official opening of #PMF24 & ICE BREAKER SESSION

A new initiative at the Place Marketing Forum will be an Ice Breaker session at the start of the day. This will give all the participants an opportunity to exchange ideas, get to know each other better and gain a better understanding of the subjects that will be covered at the conferences.

09:50 - 10:00 AM |
Programme presentation

CONFERENCES

10:00 - 10:45 AM |
OPENING CONFERENCE

Introduction of the main topics of the conferences with elected representatives of the host region: the Normandie Region with Normandie Attractivité, the Département de la Manche with Attitude Manche, the Département du Calvados with Calvados Attractivité and finally the Communauté Urbaine with Caen-la-Mer.

Christophe ALAUX

Director of the New Place Marketing & Attractiveness Chair and the IMPGT

Nathalie PORTE

Vice-President of Normandy Region Council

Catherine BRUNAUD-RHYN

President of Attitude Manche Attractiveness Agency, Vice-President of La Manche Departmental Council, in charge of Culture and Place Attractiveness

Mélanie LEPOULTIER

President of Calvados Attractiveness Agency, Vice-President of the Calvados Departmental Council, in charge of Education and Place Attractiveness

Joël BRUNEAU

Mayor of the city of Caen, President of Caen la mer, Urban Community of Caen la mer

Philippe AUGIER

Mayor of the city of Deauville

10:45 - 11:00 AM |
Presentation of the "I'm moving to the seaside" initiative

A look back at the “I’m moving to the seaside” initiative, a joint venture between several regions. This initiative is the result of cooperation between a number of regions in the Normandy area, with the aim of attracting and retaining new talent. The main aim of these regional promotion days is to make new people aware of the many opportunities offered by the region and its departments.

Christophe ALAUX

Director of the New Place Marketing & Attractiveness Chair and the IMPGT

Paul-Vincent MARCHAND

Director - Attitude Manche Attractiveness Agency

Roméo PEUVREL

Head of Place Attractiveness projects - Urban Community of Caen la mer

Karl JOLY

Director - Calvados Attractiveness Agency

11:00 AM - 12:30 | Economic development conference - attracting, welcoming and retaining talents in the region

Roméo PEUVREL

Head of Place Attractiveness projects - Urban Community of Caen la mer

Laurent ZAM

Deputy managing director - Territorial Public Service Management Centre of Ille-et-Vilaine (CDG35)

Amélie DROUET

Communications specialist - Headstart Career (Denmark)

Nicky TORESEN

Director of Consulting - New Zealand Story (New-Zealand)

Paul-Vincent MARCHAND

Director - Attitude Manche Attractiveness Agency

Frédéric RAYMOND

Director - Place aux Jeunes en Région

Catherine SCIBERRAS

Director - Departmental Agency for Attractiveness and Tourism in Aveyron

Karine GOURAULT

Director - Be LC - Loir-et-Cher Attractiveness Agency

2:00 - 3:30 PM | Regenerative Tourism Conference

Julien BUOT

Director - Acting for Responsible Tourism (ATR)

Aurélie LOUBES

Director - New Aquitaine Regional Tourism Committee

Fabio SACCO

Director - Visit Val di Sole (Italy)

Ásta Kristín SIGURJONSDOTTI

CEO - Iceland Tourism Cluster (Iceland)

Jane STARK

Marketing Director - 4VI (Canada - Vancouver Island)

Christophe VOISIN

Head of development - Departmental Tourism Agency 64 Béarn Pyrenées Pays Basque

4:00 - 5:30 PM | CSR, employer brand and new management models Conference

Paul-Vincent MARCHAND

Director - Attitude Manche Attractiveness Agency

Laurie SOUVIGNET

Director - Aix-les-Bains Riviera des Alpes Attractiveness Agency

Bruno MORIN

Director - Seine-Maritime Attractiveness Agency

Jane STARK

Directrice Marketing - 4VI (Canada - Vancouver Island)

Philippe NANTERMOZ

Director - Symbiose Consulting

Christophe DANTON

Head of CSR, Communication and Public Relations - CHEREAU (Normandy)

7:30PM - 11PM | Networking evening - Abbaye aux Hommes

Abbaye aux Hommes - Caen la Mer

Photo : Abbaye aux Hommes – Caen la Mer

L’Abbaye aux Hommes, also known as the Abbey of Saint-Etienne, is one of Normandy’s historic jewels. Founded around 1060 by William the Conqueror in Caen, it now shelters his tomb.  Since the 1960s, the monastic buildings adjoining the abbey have become the headquarters of the town hall.
Together with the recently restored Place Saint-Sauveur, the Abbey forms a unique heritage site in the heart of Caen.

A prize-giving ceremony will be organised following the participants’ votes. The “public vote” prize and the “young talent” prize will be awarded to the cases represented at the conferences on the first day.

FRIDAY 26TH APRIL 2024

8:30 - 9:00 AM |
Welcoming participants at the MOHO HQ in Caen

Coffee reception for participants at MOHO HQ, 16 bis Quai Amiral Hamelin, 14000 Caen.

THINK TANKS

9:00 - 10:00 AM | Think Tank
Sustainability & Territorial Anchorage (Amphitheater)

This Think Tank will not be translated in english.

Camille CHAMARD

Senior lecturer - Pau et des Pays de l'Adour University

Sophie LOUET

Head of Place Attractiveness - Loire Department

Bertrand VENE

Manager - Departmental Agency for Attractiveness and Tourism in Aveyron

Marc-Antoine JUVIN

Director - Les Ateliers Grandis (Normandy)

9:00 - 10:00 AM | Think Tank
MICE & Major events (Sport Center)

French & english live translation available.

Christophe ALAUX

Director of New Place Marketing & Attractiveness Chair and IMPGT

François NAVARRO

Director - Hello Lille Attractiveness Agency

Patrice VASSAL

Director - Toulouse A Tout Attractiveness Agency

Nicolas BOBLIN

Project Manager Major Events and Communication - GIP Millénaire Caen 2025

10:30 - 11:45 AM | Think Tank
Governance and partnerships of attractiveness initiatives (AMPHITHEATER)

This Think Tank will not be translated in english.

Karl JOLY

Director - Calavados Attractiveness Agency

Marc DE MONVALLIER

Deputy Director – Attitude Manche Attractiveness Agency

Luc DASTOUS

President - Place aux Jeunes en Région (Canada - Quebec)

Frédéric RAYMOND

Director - Place aux Jeunes en Région (Canada - Quebec)

10:30 - 11:45 AM | Think Tank
Challenges and perspectives of metropolitan areas (SPORT CENTER)

French & english live translation available.

Christophe ALAUX

Director of New Place Marketing & Attractiveness Chair and IMPGT

Margaux THARAUX

Political analyst - Organisation for Economic Co-operation and Development - OECD

Eveline VINCKE

Place Brand Manager - city of Ghent (Belgium)

11:50 - 12:30 | ‘’Looking beyond’’– Closing of the PMF24 edition

Christophe ALAUX

Director of New Place Marketing & Attractiveness Chair and IMPGT

Clément BAYLAC

Attractiveness & Economic Advisor - Intercommunalités de France

Michael DODDS

Director - Normandy Attractiveness Agency - Normandy Regional Tourism Committee

Marianne DROLET

Head of events & communications - Place aux Jeunes en Région (Canada - Quebec)

Sophie LOUET

Head of Place Attractiveness - Loire Department