program of #PMF20

THURSDAY, April, 2nd

09.00 | Reception of participants | Breakfast

09.45 | opening conference #PMF20

10.00 - 11.00 | ECONOMIC DEVELOPMENT CONFERENCE

11.00 - 12.00 | tourism CONFERENCE

12.00 - 14.00 | Lunch break

14.00 - 15.30 | Workshops session

15.30 - 16.00 | Afternoon break

16.00 - 17.00 | territories with specificity CONFERENCE

Evening | GALA COCKTAIL

FRIDAY, APRIL, 3rd

08.30 | Reception of participants | Breakfast

09.30 - 10.30 | branding CONFERENCE

10.45 - 12.15 | workshops session

12.15 - 13.30 | Lunch break

13.30 - 14.30 | major projects CONFERENCE

14.30 - 15.30 | Closing conference

15.30 - 15.45 | End of #PMF20

conferences

ECONOMIC DEVELOPMENT CONFERENCE | Attractiveness strategies to target talents ​

THURSDAY, APRIL, 2nd | 10.00 - 11.00 - Auditorium

HOST

SPEAKER

LAUREATE

Ivan JIMÉNEZ AIRA
Managing director | Bizkaia Talent

EXPERT

Olivier CHARTRAIN 
Project manager “development of new talent” | Latitude Manche, Attractiveness Agency

TOURISM CONFERENCE | Using big data and humans to foster sustainable tourism

THURSDAY, APRIL, 2nd | 11.00 - 12.00 - Auditorium

HOST

Jean-Luc BOULIN 
Director | Mission of the New Aquitaine Tourist Offices

SPEAKER

LAUREATE

10XCOPENHAGEN

EXPERT

TERRITORIES WITH SPECIFICITY CONFERENCE​ | Toward a collaborative placemaking model

THURSDAY, APRIL, 2nd | 16.00 - 17.00 - Auditorium

HOST

SPEAKER

LAUREATE

Saskia BEER 
Founder and director | Transformcity

EXPERT

Sandra CHALINET
Portfolio Director | Constructa

BRANDING CONFERENCE | Place brand values to enhance stakeholders' commitment

FRIDAY, APRIL, 3rd | 09.30 - 10.30 - Auditorium

HOST

Anne-Sarah MOALIC 
Deputy Director | Normandy Attractiveness Agency

SPEAKER

LAUREATE

Daniel VALVERDE BAGNARELLO
Country brand director | Essential Costa Rica

EXPERT

MAJOR PROJECTS CONFERENCE | Third places: combining innovation and sustainability

FRIDAY, APRIL, 3rd | 13.30 - 14.30 - Auditorium

HOST

Charlie BARLA 
Innovation Officer | The Cité de l’innovation et des Savoirs Aix-Marseille

SPEAKER

LAUREATE

Stéphane VATINEL  
CEO | Sinny&Ooko (Cité Fertile)

EXPERT

Emmanuel DUPONT
Expert – Advisor – Transformation of public action and territories | National Agency for Territorial Cohesion

CLOSING CONFERENCE

FRIDAY, APRIL, 3rd | 14.30 - 15.30 - Auditorium

HOST

EXPERT

Christophe ALAUX
Director | Chaire A&NMT – Professor | IMPGT (Aix-Marseille Université)

EXPERT

Laurence BOTTERO
Editor-in-Chief – PACA office | La Tribune

EXPERT

Vincent GOLLAIN
Chief Economic Development Officer | IAU Île-de-France

EXPERT

Virginie MAHÉ-PALOMARES
Director of marketing and communication| Nantes Saint-Nazaire Development

EXPERT

Pascal SAC 
In charge of communication and place marketing | Urban Development Corporation of the Brussels-Capital Region

EXPERT

Cédrine ZUMBO-LEBRUMENT
Researcher-Lecturer | ESC Clermont-Ferrand

WORKSHOPS SESSIONS

THURSDAY, APRIL, 2nd | 14.00 - 15.30

AT1 | Enhance firms -local actors partnerships to reinforce recruitment capability

SPEAKERS

Lionel GROTTO 
CEO | Choose Paris Region

AT2 | What kind of governance for attractiveness agencies?

SPEAKERS

Hubert CALMETTES
Managing Director | Toulouse metropolis, Attractiveness agency

Benjamin TETART 
Director | Latitude Manche, Attractiveness agency

François NAVARRO 
CEO | Hello Lille, Attractiveness agency

AT3 | Understanding the role of cultural actors as economic partners

SPEAKERS

Stephane DELHAYE
Co-Director | SCIC IRIS

Béatrice DESGRANGES 
Director | Marsatac Festival

Laurence HEBRARD
Co-Director | SCIC IRIS

Edina SOLDO 
Professor | IMPGT – Aix-Marseille University

AT4 | Sustainable destinations: embracing the upcoming trend

SPEAKERS

Vincent DELAITRE 
Director | Isère, Attractiveness agency

Lionel FLASSEUR 
CEO | Auvergne-Rhône-Alpes Tourism

Marie VAMPOUILLE 
Founder | En Van Simones

FRIDAY, APRIL, 3rd | 10.45 - 12.15

AT5 | Co-construction of local attractiveness

SPEAKERS

Fabrice DALONGEVILLE 
place marketing consultant

AT6 | Conditions for efficient innovation ecosystems

SPEAKERS

Samir ABDELKRIM 
Founder and Director | StartupBRICS

Denis BERGÉ
General Secretary | AfricaLink

Paul BICHAT
Head of Department international and Mediterranean influence | Metropolis of Aix-Marseille Provence

Constantin TSAKAS 
CEO | Mediterranean Institute

AT7 | Evaluation of place marketing strategies

SPEAKERS

Camille CHAMARD
Director & Associate Professor | IAE Pau-Bayonne

Anne MIRIEL 
Founder | INKIPIT

AT8 | Place attractiveness brands: valuing the intangible

SPEAKERS

Albine VILLEGER
In charge of the Editorial & Brands Division | Finistère 360°, Attractiveness agency