PMF IN BRIEF

PMF in brief :

the great event of place marketing since 2013

A MOBILE EVENT

After three editions organized in Aix-en-Provence, the A&NMT Chair has decided to bring the event closer to founders and partners territories, territoires fondateurs – partenaires, by proposing a new place each year.

7 editions

5 destinations

2013-2014-2016 - Aix-en-Provence

2017 - Lyon

with ONLY LYON

2018 - Strasbourg

with Eurometropolis of Strasbourg and the attractiveness agency of Alsace

2019 - Lille

with the European Metropolis of Lille

2020 - Marseille

with Aix-Marseille Provence Métropolis

participants

400 participants

on average per edition

PROFILE

elected officials, decision-makers, directors, managers within structures concerned with place marketing and attractiveness (local authorities, public agencies, private companies, associations, tourist offices, CRTs, etc.)

GEOGRAPHICAL ORIGIN

92% come from Europe and more particularly from France

an event of The New Place Marketing and Attractiveness Chair

The New Place Marketing and Attractiveness Chair is the first “Territorial Chair” dedicated to the attractiveness and new practices of place marketing in the world, from the most efficient to the most innovative. It is hosted by the Institute of Public Management and Territorial Governance (Aix-Marseille University).

Created by Mr Joël GAYET in 2013, it is now managed by Mr Christophe ALAUX.

4 MISSIONS

MONITORING & RESEARCH

on the best practices of attractiveness and place marketing, with benchmark articles and summaries made available on a web platform for our founders and partners.

EXPERTISE

scientific, in place marketing, to enhance the benchmarking: academic publications, specific research programs on themes proposed by the founders and partners territories.

RENCONTRES

organization of several meetings on place marketing, including the Place Marketing Forum. But also, participation in scientific conferences and symposiums.

training

graduating training (Master 2), non-degree courses and à la carte courses are offered to professionals and elected officials every year, with the participation of experts on the central themes of territorial marketing.

FOUNDERS & PARTNERS

One of the specificities of the A&NMT Chair is based on its ecosystem made up of 31 local authorities and companies including founders present since its creation in 2013 and partners who have joined the network over the years.