After three editions organized in Aix-en-Provence, the A&NMT Chair has decided to bring the event closer to founders and partners territories, by organizing the Place Marketing Forum in a different place each year.
2013 – 2014 – 2016 Aix-en-Provence
2017 – Lyon (ONLY LYON de l’Aderly programme)
2018 – Strasbourg (Strasbourg europtimist initiative)
2029 – Lille (Lille European Metropolis)
2020 – Marseille (Aix-Marseille Provence Metropolis)
on average per year
elected officials, decision-makers, directors, managers within structures concerned with place marketing and attractiveness (local authorities, public agencies, private companies, associations, tourist offices, CRTs, etc.)
92% come from Europe, particularly from France
The New Place Marketing and Attractiveness Chair is the first “Territorial Chair” dedicated to the attractiveness and new practices of place marketing in the world, from the most efficient to the most innovative. It is hosted by the Institute of Public Management and Territorial Governance (Aix-Marseille University).
Created by Mr Joël GAYET in 2013, it is now managed by Mr Christophe ALAUX.
4 MISSIONS
on the best practices of attractiveness and place marketing, with benchmark articles and summaries made available on a web platform for our founders and partners.
we have a scientific approach of place marketing and attractiveness, that we share through different projects : academic publications, specific research programs on themes proposed by the founders and partners territories.
organization of several meetings around place marketing, including the Place Marketing Forum, Instant Share or Think Tanks. But also, participation in scientific conferences and symposiums.
initial graduating training (second year Master’s degree), available in sandwich courses as well, non-degree courses and “à la carte” courses are designed for professionals and elected officials every year, with the participation of experts of territorial marketing.
OUR FOUNDERS & PARTNERS
One of the specificities of the A&NMT Chair is based on its ecosystem made up of 32 local authorities and companies including founders present since its creation in 2013 and partners who have joined the network over the years.
