place marketing awards

PRE-SELECTED PROJECTS
BY CATEGORY

BRANDING
category

The Nike brand has signed a partnership agreement with the City of Portland to develop a transport offer based on soft mobility, thanks to a self-service bicycle system. This unprecedented partnership has made it possible to offer a more “intelligent” service over a wide area. The social and economic benefits of the approach, which is inclusive, are very positive. Nike is also strengthening its territorial anchoring.

Brand Botswana aims to increase the country’s reputation in order to attract international visitors and investors and strengthen the commitment of the people. While the tourism sector is booming, the country’s economic attractiveness is confirmed and foreign investment is diversifying.

Building on its reputation for sustainable tourism, Costa Rica has launched a national brand based on the same values to promote tourism, exports, foreign direct investment and Costa Rican culture in an integrated manner. This branding is effective: not only does it enjoy the support of the inhabitants, but the country’s reputation has been strengthened.

According to the Country Brand Report 2017-18, Peru holds the fifth strongest “country brand” in South America. It aims to strengthen the attractiveness of tourism and the economy, as well as to promote exports. Designed on the basis of a thorough diagnosis and extensive consultation, the brand has met with great success, both nationally (sense of belonging, pride) and internationally.

The “Esprit Parc National” brand promotes the natural and cultural heritage of France’s ten national parks in a sustainable development approach. This collective brand supports a production that respects biodiversity as it encourages local and solidarity-based consumption. Finally, the brand helps to unite the stakeholders in these fragile areas and strengthen their ties.

Initially a tourist brand, Uruguay Natural Brand has become an umbrella brand that can be divided into different strategic sectors. By promoting its natural, cultural and technological assets, Uruguay has strengthened its tourist and economic attractiveness.

In 2016, the Government of Wales launched a branding initiative to bring together stakeholders, strengthen their sense of belonging and highlight the territory. This approach led to the creation of the Cymru territory brand, led by Wales Business and Tourism. In a context of uncertainty related to Brexit, the brand met with strong support from tourism stakeholders, businesses and citizens.

economic development
CATEGORY

Bizkaia Talent offers companies, organizations and individuals a wide range of services dedicated to attracting talent. A web platform disseminates information about Bilbao and its region (key figures, identity, quality of life, etc.). It also identifies opportunities and possible aids or networks that can be mobilized. By conducting strategic reflections and leading networks of ambassadors at European level, the association has succeeded in attracting new professionals, bringing back members of the Basque diaspora and taking advantage of Brexit.

La Cité Fertile is a major project to rehabilitate a former SNCF station, covering 10,000 hectares in Pantin, transformed into a third location. Many activities and services are offered: creation and implementation of eco-neighbourhoods, installation of an incubator, citizen living space, concert halls, catering facilities, shared and sustainable agriculture spaces… The project is being managed by the Sinny & OOKO agency, which has already won awards for other third place/spaces of life projects in the Paris region.

The Greater Copenhagen Economic Development Agency is adapting its strategy for attracting talent to strategic sectors for its territory. It links universities, local companies and investment projects through a flexible approach through a dedicated platform. Personalization, collaboration and adaptation of recruitment profiles are the key factors for the success of this strategy.

CTIC Dakar is the first incubator in West Africa, created by the Senegalese private sector (Organisation des Professionnels des TIC), which wanted to encourage the development of innovative companies. An association under the aegis of the Fondation des Incubateurs TIC du Sénégal, the project has attracted the interest of other public and private, local and international partners. CTIC Dakar offers a variety of support, incubation and business development programs. In 7 years, CTIC Dakar has supported 102 start-ups and has an 85% business continuity rate.

Barcelona is the leader of a global network of 28 cities that have the objective of being locally self-sufficient and globally connected by 2054: the Fabcity Global Initiative. Inspired by the vision and values of the fablabs, this network is thinking about a sustainable economic model that breaks with the dominant models. These new forms of production, consumption and living together are being experimented with by Barcelona in a dedicated district.

International Citizen Hub Lund is a service of the city of Lund, run by an expatriate, which welcomes foreign citizens. The centre offers seminars and activities to attract and, above all, retain international talent in the region: support and information on the labour market, discovery of the city of Lund and the Swedish way of life, networking, support for the employment of the collaborating spouse, etc.

After years of economic decline, Porto is undergoing rapid transformation and very strong growth. With the presence of 40 higher education institutions, partnerships with internationally renowned universities (Harvard, MIT…), private research centres and advantageous taxation, Porto has created a “talent pool” that attracts high-tech companies.

The German economic development agency NRWINVEST supports companies and investors as best as possible to set up in North Rhine-Westphalia. Thanks to its expertise and a solid network of contacts in the fields of economics, science, administration and politics, this Lander is one of the most attractive in Germany, with its leading sectors and a wide range of research institutions.

The Resilian network is an autonomous collective of companies from Northern Alsace working on the co-construction of actions and foresight work around three main axes: Innovation and knowledge sharing, pooling of resources, resources and professional training. The network increases business competitiveness and the territorial attractiveness of Northern Alsace.

The Société d’Aide au Développement des Collectivités (SADC) of Quebec, as part of a sustainable development policy in Kamouraska, has launched a program for businesses around different pillars of the circular economy. Joined by major emblematic companies in the region, SADC has made it possible to mobilize a large network of structures and significantly reduce greenhouse gas emissions, waste production or encourage their recovery. Companies, through better optimization of their production and purchasing cycles, have made substantial savings. This dynamic has strengthened cooperation between companies and the establishment of new entities.

Mary Canady, a consultant and marketing professional, launched the SDBN San Diego Biotechnology Network web platform a few years ago. This web platform optimizes the relationship between large biotechnology companies and research teams, the sharing of knowledge and know-how. It also offers a range of services for the development of partnerships and the optimization of communication for the business community and biotechnology specialists.

Wuxi is China’s first smart city. The city is a demonstrator of the national project “Low Carbon Future Cities”, which includes 500 projects of Chinese eco-cities. The objective is to reduce CO2 emissions through an integrated and participatory approach to urban planning, implementing the concepts of circular economy and adaptation of cities to climate change.

major projects
category

The Mayor of Liege wanted to mobilize his fellow citizens in order to update the city project. For 100 days, Liège residents were consulted in order to propose their ideas about five themes: population growth, digital, creativity and innovation, inequalities and divisions, energy transition. The analysis of the results made it possible to define the 77 priority actions according to the inhabitants and to find new ways to make Liège a “sustainable, resilient and smart city”.

Thanks to structuring investments such as the “Léman express” cross-border RER, calls for projects and development plans drawn up in consultation with French intermunicipal authorities, Greater Geneva is succeeding in better organising territorial development, limiting the negative impacts linked to mobility.

With the ambition of becoming one of the most prosperous countries in Africa, Rwanda has embarked on a national transformation plan based on the knowledge economy. Kigali Innovation City, an emblematic project supported by public-private partnerships, is intended to attract talent and foreign investors in strategic sectors.

In order to solve recurring and complex public problems, the municipal government of São Paulo has set up two public open innovation laboratories, to help build an innovation ecosystem and promote a culture of cooperation between different types of actors. (011).lab and MobiLab have implemented new solutions, encouraged citizen participation, knowledge sharing and improved urban governance.

The new Florence Strategic Plan integrates “a system of urban, polycentric, self-sustaining and resilient bioregions”. In a bottom-up approach, it takes into account citizen initiatives, such as the self-management of the Domaine de Mondeggi near the city, and constitutes the recognition of local management of common goods.

The Kenyan government has embarked on an ambitious strategy to make Konza the city of digital and high-tech, also known as “Silicon Savannah”. The objective is to provide optimal conditions for the development of high-tech sectors, to build eco-neighbourhoods that mix uses and to make Kenya the showcase of innovation in Africa by 2030. Ten years later, major groups have already made the choice to settle there (Cisco, IBM, Microsoft, etc.).

The city of Honolulu is recognized as the world’s number one clean city by the Mercer ranking. Its strategy of influence to protect marine environments is based on a very interesting governance model that has been designed to be transferable to other territories.

Tirana 2030, the Albanian capital’s local urban planning plan, seeks to reconcile urban development and nature. It was developed by the Italian architect Stefano Boeri, in an original and transversal approach (soft mobility, green corridors, urban agriculture and reforestation, etc.).

After the closure of key economic activities in the region and the departure of many inhabitants, the City of Malmö in Sweden has embarked on a strategy of economic revitalization with a focus on green growth. Many investments have been made, integrating local actors into the projects (citizens, companies, etc.). These participatory actions have made Malmö an exemplary city in terms of sustainable development and improved its image.

Faced with growing supply difficulties, Perth has engaged in discussions with various stakeholders on integrated water cycle management. This strategy includes development and new management principles by placing people at the heart of urban planning thinking through a participatory process.

territories with specificity
category

To combat medical desertification, the Department of Aude has embarked on an ambitious strategy. Various actions have been initiated to guarantee an optimal health service and promote the installation of medical professionals. Among these initiatives, the Department has put into circulation a mobile medical bus, covering the 13 most isolated municipalities, to provide maternal and child protection consultations. This action has contributed to an improvement in the care of children under 6 years of age in these municipalities.

Located in a rural area with a high level of tourism, the “Communauté de communes des Lacs & Gorges du Verdon” wanted to meet the mobility needs of residents and tourists by experimenting with a carpooling platform, thanks to innovations (transport on demand, solidarity transport, etc.). A mobility ambassador manages the animation and communication in conjunction with the competent authorities. The objective being to assess to what extent the linking of individuals contributes to meeting local mobility challenges, in complementarity with existing offers.

On the “The Thousand Cow Plateau”, one of the least dense territories in France, a health network has been structured around medical professionals. The creation of a secure web platform allows the coordination of care pathways to ensure prevention, personalization, participation and prediction. This innovative project has not only improved the quality of care and patient care, but has also encouraged the establishment of young doctors.

In order to combat the desertification of rural areas, a web platform, called Smart Village Scotland, has been set up to help develop “smart” villages in Scotland, providing them with the same technologies as those that exist in large cities. This platform provides villages with a plurality of online services, access to tourism portals, practical information on projects, events, etc. The benefits of the tool have enabled many rural areas to be given a new lease of life.

Affected by the financial crisis and austerity measures, Athens has seen an increase in unemployment and poverty for a large part of its population. Civil society has developed several solidarity initiatives to address its problems. Since then, the city has set up “SynAthina”, a “civic tech” collaborative platform to identify these initiatives, exchange information on practices, better identify inhabitants’ needs and thus change legislation in order to promote citizen initiatives. Through this digital marketing tool, Athens demonstrates its adaptability and resilience, and the relevance of open innovation to improve local policies.

New York City plans to create 2,500 affordable housing units in Brownsville (Brooklyn area) by 2022. Other investments are planned in the fields of health, culture, trade or entrepreneurship. To this end, the Housing Department has initiated a bottom-up approach to planning by consulting and involving residents from the outset of projects. This approach makes it possible to better meet their expectations, while using their ideas to design public spaces, fill gaps in services or find resources.

Cities are sometimes confronted with a paradox: they can be both in real estate tension and have vast areas of industrial wasteland that are difficult to develop. “TransformCity” is an online platform that connects the City, project developers, landowners and citizens. It facilitates the development of collaborative urban projects to develop a sustainable, resilient and inclusive local community. It is currently being implemented in two of Amsterdam’s largest urban renewal areas.

TOURISM
category

In order to refine its tourism strategy by 2030, the destination management organization of the Greater Copenhagen has launched a survey among international customers and residents. The 10XCopenhagen project focuses on the perception and experience of tourism and the future drivers of tourism growth. It made it possible to establish recommendations and propose new orientations on the basis of objective data.

Bhutan is known as the land of happiness where the King’s development strategy was to focus on the well-being of the inhabitants from the 1970s onwards. It has become one of the differentiating arguments for tourism: the visit of a country that is ecologically and culturally very preserved, with a low consumerism and low stress lifestyle. Thanks to this kind tourism, Buthan meets the new challenges of tourism today.

Belgian, French and Luxembourg local authorities have joined forces around a shared brand and cross-border projects to make belonging to the Ardennes a real competitive advantage and encourage sustainable tourism. The creation of a European Economic Interest Grouping has made it possible to coordinate the various projects in order to maximise synergies towards a holistic approach to attractiveness.

In Sydney, whose strategic line is an “open and creative city, three projects are expected to support cultural life and the night economy: allowing late openings, facilitating the opening of creative spaces by artists, and balancing the impact of live music and performance venues. These projects are co-constructed with citizens, associations and professionals in order to minimize their negative impacts while taking advantage of increased attractiveness.

The tourist development agency of the Hautes-Pyrénées department, and its Spanish counterpart, have created and market seven cross-border tourist circuits. In addition to attracting tourists, the approach aims to enhance natural areas and local cultures, improve the quality of life of residents and the cohesion of the areas that composed the region.

Ranked for 10 years by Mercer as the most pleasant city in the world, Vienna is renowned for its quality of life. Its accessibility, a wide range of hotels and conference venues as well as its “smart city” strategy allow it to be in the top 3 MICE destinations according to the ICCA.

laureates #PMF20

in the process of being pre-selected

65%

BENCHMARK & PRE-SELECTION

Years 2018 - 2019

Through its daily international benchmarking mission, the A&NMT Chair identifies inspiring approaches that respond to the challenges and problems facing the territories. Classified into 5 categories (branding, economic development, territories with specificity, tourism and major projects), the supporting structures of these projects are invited to complete the application file. 

SELECTION COMMITTEE

December 2019

The applications file received are examined, during a selection committee, by a jury composed of experts and the team of the A&NMT Chair. For each category, the project that best meets the criteria of excellence: innovation, remarkable results and emblematic projets is selected as the laureate.

PLACE MARKETING AWARD

April 2020

After the thematic conference, each laureate will receive a Marketing Place Award. This distinction will be awarded by a founder-partner territory of the A&NMT Chair. 

laureates 2013 - 2019