Building on its reputation for sustainable tourism, Costa Rica has launched a national brand based on the same values to promote tourism, exports, foreign direct investment and Costa Rican culture in an integrated manner. This branding is effective: not only does it enjoy the support of the inhabitants, but the country’s reputation has been strengthened.
In order to refine its tourism strategy by 2030, the destination management organization of the Greater Copenhagen, Wonderful Copenhagen has launched a survey among international customers and residents. The 10XCopenhagen project focuses on the perception and experience of tourism and the future drivers of tourism growth. It made it possible to establish recommendations and propose new orientations on the basis of objective data.
CITÉ FERTILE Pantin (Île-de-France) – France
La Cité Fertile is a major project to rehabilitate a former SNCF station, covering 10,000 hectares in Pantin, transformed into a third location. Many activities and services are offered: creation and implementation of eco-neighbourhoods, installation of an incubator, citizen living space, concert halls, catering facilities, shared and sustainable agriculture spaces… The project is being managed by the Sinny & OOKO agency, which has already won awards for other third place/spaces of life projects in the Paris region.
BIZKAIA TALENT Basque Country – Spain
Bizkaia Talent offers companies, organizations and individuals a wide range of services dedicated to attracting talent. A web platform disseminates information about Bilbao and its region (key figures, identity, quality of life, etc.). It also identifies opportunities and possible aids or networks that can be mobilized. By conducting strategic reflections and leading networks of ambassadors at European level, the association has succeeded in attracting new professionals, bringing back members of the Basque diaspora and taking advantage of Brexit.
territories with specificity
TRANSFORMCITY Amsterdam – Netherlands
Cities are sometimes confronted with a paradox: they can be both in real estate tension and have vast areas of industrial wasteland that are difficult to develop. “TransformCity” is an online platform that connects the City, project developers, landowners and citizens. It facilitates the development of collaborative urban projects to develop a sustainable, resilient and inclusive local community. It is currently being implemented in two of Amsterdam’s largest urban renewal areas.
BIKETOWN PROJECT Nike x Portland | Portland – United States BRAND BOTSWANA | Botswana ESSENTIAL COSTA RICA | Costa Rica MARCA PERU | Peru “ESPRIT PARC NATIONAL” BRAND | France URUGUAY NATURAL BRAND | Uruguay WALES BRAND CYMRU | Wales – United Kingdom
10XCOPENHAGEN | Copenhagen – Danmark BHUTAN – HAPPINESS IS A PLACE | Bhutan INTERREG ARDENNE ATTRACTIVITY | France – Wallonia – Vlannderen NIGHTIME ECONOMY SYDNEY | Sydney – Australia TRIP PYRENEES | Hautes-Pyrénées – France VIENNA DESTINATION MICE | Vienna – Austria
#RÉINVENTONSLIÈGE | Liège – Belgium CITÉ FERTILE | Pantin – France GRAND GENEVA | Geneva – Switzerland KIGALI INNOVATION CITY | Rwanda (011).LAB – MOBILAB | São Paulo – Brazil FLORENCE STRATEGIC PLAN | Florence – Italy SILICON SAVANNAH | Konza – Kenya THE HONOLULU STRATEGY | Honolulu – United States TIRANA 2030 | Tirana – Albania CITY OF MALMÖ | Sweden WATER SENSITIVE CITIES | Perth – Australia
BIZKAIA TALENT | Basque Country – Spain COPENHAGEN CAPACITY | Copenhagen – Denmark CTIC DAKAR | Dakar – Senegal FABCITY GLOBAL INITIATIVE | Barcelona – Spain INTERNATIONAL CITIZEN HUB LUND | Lund – Sweden INVEST PORTO | Porto – Portugal NRW.INVEST | Germany RESILIAN NETWORK | Alsace – France SADC OF QUEBEC | Kamouraska – Canada SDBN SAN DIEGO BIOTECHNOLOGY NETWORK | San Diego – United States WUXI SMART CITY | Wuxi – China
TERRITORIES WITH SPECIFICITY
MEDICAL BUS ITINERATING | Aude – France MOBILITY & COVOITURING CCLGV | Communauté de Communes Lacs et Gorges du Verdon – France MILLESOINS NETWORK | Millevaches Plateau – France SMART VILLAGE SCOTLAND | Scotland SYNATHINA | Athens – Greece THE BROWNSVILLE PLAN | Brooklyn (New York) – United States TRANSFORMCITY | Amsterdam – Netherlands
pre-selection process until the award is obtained
BENCHMARK & PRE-SELECTION
Years 2018 - 2019
Through its daily international benchmarking mission, the A&NMT Chair identifies inspiring approaches that respond to the challenges and problems facing the territories. Classified into 5 categories (branding, economic development, territories with specificity, tourism and major projects), the supporting structures of these projects are invited to complete the application file.
The applications file received are examined, during a selection committee, by a jury composed of experts and the team of the A&NMT Chair. For each category, the project that best meets the criteria of excellence: innovation, remarkable results and emblematic projets is selected as the laureate.
PLACE MARKETING AWARD
After the thematic conference, each laureate will receive a Marketing Place Award. This distinction will be awarded by a founder-partner territory of the A&NMT Chair.