The 8th Place Marketing Forum Edition
September 16th & 17th 2021 - Parc Chanot in Marseille
* The Place Marketing Forum website is being updated for the new 2021 edition. Nevertheless you will still be able to access the pages of the previous edition. For any information request, you can contact us by clicking on the “Contacts” tab.
THE AWARDED PROJECTS of the
2020 edition
BRANDING
ESSENTIAL COSTA RICA
Costa Rica
Building on its reputation for sustainable tourism, Costa Rica has launched a national brand based on the same values to promote tourism, exports, foreign direct investment and Costa Rican culture in an integrated manner. This branding is effective: not only does it enjoy the support of the inhabitants, but the country’s reputation has been strengthened.
TOURISM
10XCOPENHAGEN – WONDERFUL COPENHAGEN
Copenhagen – Denmark
In order to refine its tourism strategy by 2030, the destination management organization of the Greater Copenhagen, Wonderful Copenhagen has launched a survey among international customers and residents. The 10XCopenhagen project focuses on the perception and experience of tourism and the future drivers of tourism growth. It made it possible to establish recommendations and propose new orientations on the basis of objective data.
major projects
CITÉ FERTILE
Pantin (Île-de-France) – France
Pantin (Île-de-France) – France
La Cité Fertile is a major project to rehabilitate a former SNCF station, covering 10,000 hectares in Pantin, transformed into a third location. Many activities and services are offered: creation and implementation of eco-neighbourhoods, installation of an incubator, citizen living space, concert halls, catering facilities, shared and sustainable agriculture spaces… The project is being managed by the Sinny & OOKO agency, which has already won awards for other third place/spaces of life projects in the Paris region.
economic development
BIZKAIA TALENT
Basque Country – Spain
Basque Country – Spain
Bizkaia Talent offers companies, organizations and individuals a wide range of services dedicated to attracting talent. A web platform disseminates information about Bilbao and its region (key figures, identity, quality of life, etc.). It also identifies opportunities and possible aids or networks that can be mobilized. By conducting strategic reflections and leading networks of ambassadors at European level, the association has succeeded in attracting new professionals, bringing back members of the Basque diaspora and taking advantage of Brexit.
territories with specificity
TRANSFORMCITY
Amsterdam – Netherlands
Cities are sometimes confronted with a paradox: they can be both in real estate tension and have vast areas of industrial wasteland that are difficult to develop. “TransformCity” is an online platform that connects the City, project developers, landowners and citizens. It facilitates the development of collaborative urban projects to develop a sustainable, resilient and inclusive local community. It is currently being implemented in two of Amsterdam’s largest urban renewal areas.
category
branding
BIKETOWN PROJECT Nike x Portland | Portland – United States
BRAND BOTSWANA | Botswana
ESSENTIAL COSTA RICA | Costa Rica
MARCA PERU | Peru
“ESPRIT PARC NATIONAL” BRAND | France
URUGUAY NATURAL BRAND | Uruguay
WALES BRAND CYMRU | Wales – United Kingdom
category
TOURISM
10XCOPENHAGEN | Copenhagen – Danmark
BHUTAN – HAPPINESS IS A PLACE | Bhutan
INTERREG ARDENNE ATTRACTIVITY | France – Wallonia – Vlannderen
NIGHTIME ECONOMY SYDNEY | Sydney – Australia
TRIP PYRENEES | Hautes-Pyrénées – France
VIENNA DESTINATION MICE | Vienna – Austria
category
major projects
#RÉINVENTONSLIÈGE | Liège – Belgium
CITÉ FERTILE | Pantin – France
GRAND GENEVA | Geneva – Switzerland
KIGALI INNOVATION CITY | Rwanda
(011).LAB – MOBILAB | São Paulo – Brazil
FLORENCE STRATEGIC PLAN | Florence – Italy
SILICON SAVANNAH | Konza – Kenya
THE HONOLULU STRATEGY | Honolulu – United States
TIRANA 2030 | Tirana – Albania
CITY OF MALMÖ | Sweden
WATER SENSITIVE CITIES | Perth – Australia
category
ECONOMIC DEVELOPMENT
BIZKAIA TALENT | Basque Country – Spain
COPENHAGEN CAPACITY | Copenhagen – Denmark
CTIC DAKAR | Dakar – Senegal
FABCITY GLOBAL INITIATIVE | Barcelona – Spain
INTERNATIONAL CITIZEN HUB LUND | Lund – Sweden
INVEST PORTO | Porto – Portugal
NRW.INVEST | Germany
RESILIAN NETWORK | Alsace – France
SADC OF QUEBEC | Kamouraska – Canada
SDBN SAN DIEGO BIOTECHNOLOGY NETWORK | San Diego – United States
WUXI SMART CITY | Wuxi – China
category
TERRITORIES WITH SPECIFICITY
MEDICAL BUS ITINERATING | Aude – France
MOBILITY & COVOITURING CCLGV | Communauté de Communes Lacs et Gorges du Verdon – France
MILLESOINS NETWORK | Millevaches Plateau – France
SMART VILLAGE SCOTLAND | Scotland
SYNATHINA | Athens – Greece
THE BROWNSVILLE PLAN | Brooklyn (New York) – United States
TRANSFORMCITY | Amsterdam – Netherlands
pre-selection process until the award is obtained
BENCHMARK & PRE-SELECTION
Years 2018 - 2019
Through its daily international benchmarking mission, the A&NMT Chair identifies inspiring approaches that respond to the challenges and problems facing the territories. Classified into 5 categories (branding, economic development, territories with specificity, tourism and major projects), the supporting structures of these projects are invited to complete the application file.
SELECTION COMMITTEE
December 2019
The applications file received are examined, during a selection committee, by a jury composed of experts and the team of the A&NMT Chair. For each category, the project that best meets the criteria of excellence: innovation, remarkable results and emblematic projets is selected as the laureate.
PLACE MARKETING AWARD
April 2020
After the thematic conference, each laureate will receive a Marketing Place Award. This distinction will be awarded by a founder-partner territory of the A&NMT Chair.