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AN EVENT OF THE NEW PLACE MARKETING & ATTRACTIVENESS CHAIR
250 to 300 participants
Each year, the Place Maketing Forum brings together around 250 to 300 professionals!
Elected representatives, directors, managers within structures concerned with territorial marketing and attractiveness (local authorities, public agencies, private companies, associations, tourist offices, CRT, etc.)
Since 2013, the PMF has been visiting the territories of the founders and partners of the Chair. Aix-en-Provence, Lyon, Strasbourg, Lille, Aix-Marseille Provence, Grenoble, no less than 6 territories have been honoured during the last PMF editions!
coming from the whole wolrd
Representatives of territories, organisations and participants come from all over the world to attend this unique meeting!
| THE GREAT EVENT OF PLACE MARKETING AND ATTRACTIVENESS |
The main subject of this PMF 2023 edition was the notions of impact (whether environmental, economic or social) and the evaluation of attractiveness initiatives. Several managers and elected officials from French and international territories have be invited to share their best practices. These topics have be discussed at conferences and round tables, focusing on : inclusive economic development strategies, attracting sustainable investment, tourism and events in the MICE (business tourism) sector.
Three think tanks were organised in collaboration with the founding territories and partners of the Chair, with a strong focus on health and well-being, governance and partnerships of attractiveness approaches, as well as the challenges and perspectives of cooperation between territories of metropolitan areas. Various experts, from the professional and research worlds, shared their expertise on these major issues.
THE MOHO HQ, Presentation of the #PMF24 venue and the first Collider in Europe
MOHO HQ, designed by experts in user experience, bringing together architects, UX designers and users, opened its doors in 2021: 50 offices, 500 workstations, 9 rooms for creativity and training, a gym, to create synergies, a permanent confrontation of ideas and collaboration within the MOHO Nation.
MOHO HQ is present beyond the collider, via its Embassies located in the four corners of the world, in San Francisco, Paris and HôChiMinh City.
[Official presentation taken from the MOHO HQ website – Illustration: MoHo HQ].
The New Place Marketing and Attractiveness Chair is the first “Territorial Chair” dedicated to the attractiveness and new practices of place marketing in the world, from the most efficient to the most innovative. It is hosted by the Institute of Public Management and Territorial Governance (Aix-Marseille University).
Our missions :
BENCHMARK & RESEARCH
On the best practices of attractiveness and place marketing, with benchmark and research articles and summaries made available on a web platform for our founders and partners.
Organisation of several meetings on place marketing: Think tanks, club of elected representatives, Place Marketing Forum and participation in conferences and scientific symposiums in France and abroad.
Several training courses are offered to professionals and elected officials each year, with the intervention of experts on the central themes of territorial marketing (Master 2 A&NMT in initial and ongoing courses, sandwich courses, à la carte seminars and training for local elected officials).
OUR FOUNDERS & PARTNERS
One of the specificities of the A&NMT Chair is based on its ecosystem, made up of 36 local collectivities and public organisations, including founders supporting us since the creation of the Chair, and partners who have joined our network over the years.