Off to #PMF24! Our website is currently being updated for the new edition of the Place Marketing Forum. However, you will still be able to browse the various sections of the site and rediscover the highlights of previous editions.
Would you like to come and cover the event? It's over here!
AN EVENT OF THE NEW PLACE MARKETING & ATTRACTIVENESS CHAIR
250 to 300 participants
Each year, the Place Maketing Forum brings together around 250 to 300 professionals!
Elected representatives, directors, managers within structures concerned with territorial marketing and attractiveness (local authorities, public agencies, private companies, associations, tourist offices, CRT, etc.)
Since 2013, the PMF has been visiting the territories of the founders and partners of the Chair. Aix-en-Provence, Lyon, Strasbourg, Lille, Aix-Marseille Provence, Grenoble, no less than 6 territories have been honoured during the last PMF editions!
coming from the whole wolrd
Representatives of territories, organisations and participants come from all over the world to attend this unique meeting!
A place to keep on questioning and nurturing reflections on the challenges faced by territories
Inspiring, innovative, emblematic initiatives that can be replicated in other territories
Encouraging professional exchanges to bring about new collaborations
Reduce the environmental footprint of the
the event and to aspire to greater
| THE GREAT EVENT OF PLACE MARKETING AND ATTRACTIVENESS |
The main subject of this PMF 2023 edition was the notions of impact (whether environmental, economic or social) and the evaluation of attractiveness initiatives. Several managers and elected officials from French and international territories have be invited to share their best practices. These topics have be discussed at conferences and round tables, focusing on : inclusive economic development strategies, attracting sustainable investment, tourism and events in the MICE (business tourism) sector.
Three think tanks were organised in collaboration with the founding territories and partners of the Chair, with a strong focus on health and well-being, governance and partnerships of attractiveness approaches, as well as the challenges and perspectives of cooperation between territories of metropolitan areas. Various experts, from the professional and research worlds, shared their expertise on these major issues.
The New Place Marketing and Attractiveness Chair is the first “Territorial Chair” dedicated to the attractiveness and new practices of place marketing in the world, from the most efficient to the most innovative. It is hosted by the Institute of Public Management and Territorial Governance (Aix-Marseille University).
Our missions :
BENCHMARK & RESEARCH
On the best practices of attractiveness and place marketing, with benchmark and research articles and summaries made available on a web platform for our founders and partners.
Organisation of several meetings on place marketing: Think tanks, club of elected representatives, Place Marketing Forum and participation in conferences and scientific symposiums in France and abroad.
Several training courses are offered to professionals and elected officials each year, with the intervention of experts on the central themes of territorial marketing (Master 2 A&NMT in initial and ongoing courses, sandwich courses, à la carte seminars and training for local elected officials).
OUR FOUNDERS & PARTNERS
One of the specificities of the A&NMT Chair is based on its ecosystem, made up of 36 local collectivities and public organisations, including founders supporting us since the creation of the Chair, and partners who have joined our network over the years.