THE OFFICIAL PROGRAM OF THE #PMF24

WEDNESDAY 24TH APRIL 2024

4PM - 6PM | FAM-TRIP | GUIDED TOUR - The Caen Memorial - ONLY 60 TICKETS AVAILABLE

Mémorial de Caen ©MurielleAncillonPhotographie

Photo : Mémorial de Caen ©MurielleAncillonPhotographie

The Caen Memorial, an iconic site in Normandy, is dedicated to the memory of the 20th century and to Peace. From the origins of the Second World War to the end of the Cold War, the museographical tours, interactive exhibitions and moving testimonies recall the key events that form the basis of our history today.
Inaugurated in 1988 by the President of the French Republic, François Mitterrand, the Memorial is now one of the most important centres for contemporary history in Europe.

The available places are reserved only for those who have registered for the event. To register, you will need to send an email confirming your attendance to the following addresses: annie.delanghe@univ-amu.fr hakim.hdouch@univ-amu.fr

THURSDAY 25TH APRIL 2024

08:30 - 09:00 AM |
Welcoming participants to the MOHO HQ in Caen

Coffee reception for participants at MOHO HQ, 16 bis Quai Amiral Hamelin, 14000 Caen.

09:00 - 09:45 AM |
Official opening of #PMF24 & ICE BREAKER SESSION

A new initiative at the Place Marketing Forum will be an Ice Breaker session at the start of the day. This will give all the participants an opportunity to exchange ideas, get to know each other better and gain a better understanding of the subjects that will be covered at the conferences.

09:50 - 10:00 AM |
Programme presentation

CONFERENCES

10:00 - 10:45 AM |
OPENING CONFERENCE

Introduction of the main topics of the conferences with elected representatives of the host region: the Normandie Region with Normandie Attractivité, the Département de la Manche with Attitude Manche, the Département du Calvados with Calvados Attractivité and finally the Communauté Urbaine with Caen-la-Mer.

10:45 - 11:00 AM |
Presentation of the "I'm moving to the seaside" initiative

A look back at the “I’m moving to the seaside” initiative, a joint venture between several regions. This initiative is the result of cooperation between a number of regions in the Normandy area, with the aim of attracting and retaining new talent. The main aim of these regional promotion days is to make new people aware of the many opportunities offered by the region and its departments.

11:00 AM - 12:30 | Economic development conference - attracting, welcoming and retaining talents in the region

2:00 - 3:30 PM | Regenerative Tourism Conference

4:00 - 5:30 PM | CSR, employer brand and new management models Conference

7:30PM - 11PM | Networking evening - Abbaye aux Hommes

Abbaye aux Hommes - Caen la Mer

Photo : Abbaye aux Hommes – Caen la Mer

L’Abbaye aux Hommes, also known as the Abbey of Saint-Etienne, is one of Normandy’s historic jewels. Founded around 1060 by William the Conqueror in Caen, it now shelters his tomb.  Since the 1960s, the monastic buildings adjoining the abbey have become the headquarters of the town hall.
Together with the recently restored Place Saint-Sauveur, the Abbey forms a unique heritage site in the heart of Caen.

A prize-giving ceremony will be organised following the participants’ votes. The “public vote” prize and the “young talent” prize will be awarded to the cases represented at the conferences on the first day.

FRIDAY 26TH APRIL 2024

8:30 - 9:00 AM |
Welcoming participants at the MOHO HQ in Caen

Coffee reception for participants at MOHO HQ, 16 bis Quai Amiral Hamelin, 14000 Caen.

THINK TANKS

9:00 - 10:00 AM | Think Tank
Sustainability & Territorial Anchorage (Amphithéâtre)

This Think Tank will not be translated in english.

10:30 - 11:45 AM | Think Tank
Challenges and perspectives of metropolitan areas

This Think Tank will not be translated in english.

9:00 - 10:00 AM | Think Tank
MICE & Major events (Gymnase)

French & english live translation available.

10:30 - 11:45 AM | Think Tank
Governance and partnerships of attractiveness initiatives (Gymnase)

French & english live translation available.

11:50 - 12:30 | ‘’Looking beyond’’– Closing of the PMF24 edition