Quick overview
Discover the photos of the previous PMF editions
PMF26 Program
Overview of the programme of The Place Marketing Forum 2026
Press & Media
Would you like to come and cover the event? It's over here!
AN EVENT OF THE NEW PLACE MARKETING & ATTRACTIVENESS CHAIR
250 to 300 participants
Each year, the Place Maketing Forum brings together around 250 to 300 professionals!
PROFIL
Elected representatives, directors, managers within structures concerned with territorial marketing and attractiveness (local authorities, public agencies, private companies, associations, tourist offices, CRT, etc.)
PMF EDITIONS
Since 2013, the PMF has been visiting the territories of the founders and partners of the Chair. Aix-en-Provence, Lyon, Strasbourg, Lille, Aix-Marseille Provence, Grenoble, no less than 6 territories have been honoured during the last PMF editions!
coming from the whole wolrd
Representatives of territories, organisations and participants come from all over the world to attend this unique meeting!
THE EVENT'S DNA
SHARING
A place to keep on questioning and nurturing reflections on the challenges faced by territories
INTERNATIONAL
Inspiring, innovative, emblematic initiatives that can be replicated in other territories
PERFORMANCE
Encouraging professional exchanges to bring about new collaborations
RESPONSIBILITY
Reduce the environmental footprint of the the event and to aspire to greater equity
| THE GREAT EVENT OF PLACE MARKETING AND ATTRACTIVENESS |
The main subject of this PMF 2023 edition was the notions of impact (whether environmental, economic or social) and the evaluation of attractiveness initiatives. Several managers and elected officials from French and
During this new edition, several topics will be discussed during the conferences, including:
The use of AI to enhance territorial attractiveness, with its applications in economic, tourism, and residential attractiveness,
Student attractiveness: attracting and anchoring students,
The tourism of tomorrow.
Four think tanks were organised in collaboration with the founding territories and partners of the Chair, with a strong focus on health and well-being, governance and partnerships of attractiveness approaches, as well as the challenges and perspectives of cooperation between territories of metropolitan areas. Various experts, from the professional and research worlds, shared their expertise on these major issues.
FAM-TRIP
CONFERENCES
THINK TANKS
NETWORKING EVENING
Campus Sciences Po Reims – An exceptional venue for PMF25
Located at 380 Wolfgang Amadeus Mozart Avenue, the Darius Milhaud Conservatory stands as one of the region’s leading cultural institutions. Covering 7,000 m² and featuring a 500-seat auditorium, it brings together music, dance and theatre. Designed by architect Kengo Kuma, the building elegantly combines cultural heritage with contemporary architecture. As a place for education, creation and public engagement, it perfectly embodies the connection between culture, territory and attractiveness — core values of the Place Marketing Forum.
Join us on April 16 and 17 at the Darius Milhaud Conservatory for a new edition of the Place Marketing Forum!
Please note: Due to the Vigipirate security plan currently in force in France, visual checks of bags and luggage may be carried out at the entrance of the Conservatory. We apologize for any inconvenience caused.
© Roland Halbe
THE NEW PLACE MARKETING & ATTRACTIVENESS CHAIR
The New Place Marketing and Attractiveness Chair is the first “Territorial Chair” dedicated to the attractiveness and new practices of place marketing in the world, from the most efficient to the most innovative. It is hosted by the Institute of Public Management and Territorial Governance (Aix-Marseille University).
Our missions :
BENCHMARK & RESEARCH
On the best practices of attractiveness and place marketing, with benchmark and research articles and summaries made available on a web platform for our founders and partners.
EVENTS
Organisation of several meetings on place marketing: Think tanks, club of elected representatives, Place Marketing Forum and participation in conferences and scientific symposiums in France and abroad.
TRAINING
Several training courses are offered to professionals and elected officials each year, with the intervention of experts on the central themes of territorial marketing (Master 2 A&NMT in initial and ongoing courses, sandwich courses, à la carte seminars and training for local elected officials).
OUR FOUNDERS & PARTNERS
One of the specificities of the A&NMT Chair is based on its ecosystem, made up of 36 local collectivities and public organisations, including founders supporting us since the creation of the Chair, and partners who have joined our network over the years.
