titre pmf en

350 to 400 participants

Each year, the Place Maketing Forum brings together around 350 to 400 professionals!


Elected officials, directors, managers within structures concerned with place marketing and attractiveness (local authorities, public agencies, private companies, associations, tourist offices, CRTs, etc.)


The rewarded organisations and participants come from all over the world to attend this unique event!

The sharing of good practices and constructive exchanges are part of the event’s DNA. For this new edition, the PMF has reinvented itself to highlight international organisations and initiatives, presented by inspiring top speakers. The issues addressed by the experts will revolve around the major topics of economic development sustainability, environmental transition, governance, health and many more. The Place Marketing Forum will bring together in Grenoble some rewarded projects of the last 10 years and renowned structures in the field of territorial attractiveness, with representatives of european cities and metropolises that will be particularly sensitive to the Green Capital label.

The Grenoble metropolis brings together 49 municipalities and has more than 450,000 inhabitants. This Alpine metropolis located in the heart of the Auvergne-Rhône-Alpes region, one of the most dynamic regions in Europe, is characterised by its economic dynamism and its subtle balance between a preserved environment and a developed urban centre. The Green Grenoble 2022 project is part of a desire to inspire and encourage French and European territories to respond to climate and environmental issues. Sharing experiences, inspirations and initiatives in favour of a more virtuous territorial attractiveness, with actors concerned by the environment and its citizens, will contribute to a better acculturation to the most current practices and trends in France and in the world.

2013 – 2014 – 2016 Aix-en-Provence

2017 – Lyon (ONLY LYON Aderly program)

2018 – Strasbourg (Strasbourg europtimist intiative)

2019 – Lille (la Métropole Européenne de Lille)

2020 – special edition done remotely “Le PMF s’invite chez vous !”

2021 – Marseille (Aix Marseille Provence Métropole)

2022 – Grenoble-Alpes Métropole | 10 year anniversary of the Chair


In order to enhance the PMF experience and make the event even more accessible to participants from all over the world, you will be able to choose to come physically to the WTC in Grenoble, or virtually through the conference live stream.


The PMF is committed to reducing its environmental footprint. We are constantly looking for practical solutions to offer you a quality event, while responding to ecological and environmental issues.


A place to keep on questioning and nurturing reflections on the challenges faced by the territories


Inspiring, innovative, emblematic initiatives that can be replicated in other territories


Encouraging professional exchanges to bring about new collaborations

The PMF22 programme and general information will be available soon. In the meantime, we would like to give you an overview of the programme of the previous edition.


The New Place Marketing and Attractiveness Chair is the first “Territorial Chair” dedicated to the attractiveness and new practices of place marketing in the world, from the most efficient to the most innovative. It is hosted by the Institute of Public Management and Territorial Governance (Aix-Marseille University).

Our missions :


On the best practices of attractiveness and place marketing, with benchmark and research articles and summaries made available on a web platform for our founders and partners.


Organisation de plusieurs rencontres autour du marketing territorial : Think tanks, club des élus, Place Marketing Forum et participation à des conférences et colloques scientifiques en France et à l’international.


Several training courses are offered to professionals and elected officials each year, with the intervention of experts on the central themes of territorial marketing (Master 2 A&NMT in initial and ongoing courses, sandwich courses, à la carte seminars and training for local elected officials approved by the CNFEL).


One of the specificities of the A&NMT Chair is based on its ecosystem made up of 32 local authorities and companies including founders present since its creation in 2013 and partners who have joined the network over the years.