THE OFFICIAL PROGRAM OF THE #PMF24
WEDNESDAY 24TH APRIL 2024
4PM - 6PM | FAM-TRIP | GUIDED TOUR - The Caen Memorial - ONLY 60 TICKETS AVAILABLE
Photo : Mémorial de Caen ©MurielleAncillonPhotographie
The Caen Memorial, an iconic site in Normandy, is dedicated to the memory of the 20th century and to Peace. From the origins of the Second World War to the end of the Cold War, the museographical tours, interactive exhibitions and moving testimonies recall the key events that form the basis of our history today.
Inaugurated in 1988 by the President of the French Republic, François Mitterrand, the Memorial is now one of the most important centres for contemporary history in Europe.
The available places are reserved only for those who have registered for the event. To register, you will need to send an email confirming your attendance to the following addresses: annie.delanghe@univ-amu.fr hakim.hdouch@univ-amu.fr
THURSDAY 25TH APRIL 2024
08:30 - 09:00 AM |
Welcoming participants to the MOHO HQ in Caen
Coffee reception for participants at MOHO HQ, 16 bis Quai Amiral Hamelin, 14000 Caen.
09:00 - 09:45 AM |
Official opening of #PMF24 & ICE BREAKER SESSION
A new initiative at the Place Marketing Forum will be an Ice Breaker session at the start of the day. This will give all the participants an opportunity to exchange ideas, get to know each other better and gain a better understanding of the subjects that will be covered at the conferences.
09:50 - 10:00 AM |
Programme presentation
CONFERENCES
10:00 - 10:45 AM |
OPENING CONFERENCE
Introduction of the main topics of the conferences with elected representatives of the host region: the Normandie Region with Normandie Attractivité, the Département de la Manche with Attitude Manche, the Département du Calvados with Calvados Attractivité and finally the Communauté Urbaine with Caen-la-Mer.
Christophe ALAUX
Director of the New Place Marketing & Attractiveness Chair and the IMPGT
Nathalie PORTE
Vice-President of Normandy Region Council
Catherine BRUNAUD-RHYN
President of Attitude Manche Attractiveness Agency, Vice-President of La Manche Departmental Council, in charge of Culture and Place Attractiveness
Mélanie LEPOULTIER
President of Calvados Attractiveness Agency, Vice-President of the Calvados Departmental Council, in charge of Education and Place Attractiveness
Joël BRUNEAU
Mayor of the city of Caen, President of Caen la mer, Urban Community of Caen la mer
Philippe AUGIER
Mayor of the city of Deauville
10:45 - 11:00 AM |
Presentation of the "I'm moving to the seaside" initiative
A look back at the “I’m moving to the seaside” initiative, a joint venture between several regions. This initiative is the result of cooperation between a number of regions in the Normandy area, with the aim of attracting and retaining new talent. The main aim of these regional promotion days is to make new people aware of the many opportunities offered by the region and its departments.
Christophe ALAUX
Director of the New Place Marketing & Attractiveness Chair and the IMPGT
Paul-Vincent MARCHAND
Director - Attitude Manche Attractiveness Agency
Roméo PEUVREL
Head of Place Attractiveness projects - Urban Community of Caen la mer
Karl JOLY
Director - Calvados Attractiveness Agency
11:00 AM - 12:30 | Economic development conference - attracting, welcoming and retaining talents in the region
Roméo PEUVREL
Head of Place Attractiveness projects - Urban Community of Caen la mer
Laurent ZAM
Deputy managing director - Territorial Public Service Management Centre of Ille-et-Vilaine (CDG35)
Amélie DROUET
Communications specialist - Headstart Career (Denmark)
Nicky TORESEN
Director of Consulting - New Zealand Story (New-Zealand)
Paul-Vincent MARCHAND
Director - Attitude Manche Attractiveness Agency
Frédéric RAYMOND
Director - Place aux Jeunes en Région
Catherine SCIBERRAS
Director - Departmental Agency for Attractiveness and Tourism in Aveyron
Karine GOURAULT
Director - Be LC - Loir-et-Cher Attractiveness Agency
- Lunch break
2:00 - 3:30 PM | Regenerative Tourism Conference
Julien BUOT
Director - Acting for Responsible Tourism (ATR)
Aurélie LOUBES
Director - New Aquitaine Regional Tourism Committee
Fabio SACCO
Director - Visit Val di Sole (Italy)
Ásta Kristín SIGURJONSDOTTI
CEO - Iceland Tourism Cluster (Iceland)
Jane STARK
Marketing Director - 4VI (Canada - Vancouver Island)
Christophe VOISIN
Head of development - Departmental Tourism Agency 64 Béarn Pyrenées Pays Basque
- Coffee break
4:00 - 5:30 PM | CSR, employer brand and new management models Conference
Paul-Vincent MARCHAND
Director - Attitude Manche Attractiveness Agency
Laurie SOUVIGNET
Director - Aix-les-Bains Riviera des Alpes Attractiveness Agency
Bruno MORIN
Director - Seine-Maritime Attractiveness Agency
Jane STARK
Directrice Marketing - 4VI (Canada - Vancouver Island)
Philippe NANTERMOZ
Director - Symbiose Consulting
Christophe DANTON
Head of CSR, Communication and Public Relations - CHEREAU (Normandy)
7:30PM - 11PM | Networking evening - Abbaye aux Hommes
Photo : Abbaye aux Hommes – Caen la Mer
L’Abbaye aux Hommes, also known as the Abbey of Saint-Etienne, is one of Normandy’s historic jewels. Founded around 1060 by William the Conqueror in Caen, it now shelters his tomb. Since the 1960s, the monastic buildings adjoining the abbey have become the headquarters of the town hall.
Together with the recently restored Place Saint-Sauveur, the Abbey forms a unique heritage site in the heart of Caen.
A prize-giving ceremony will be organised following the participants’ votes. The “public vote” prize and the “young talent” prize will be awarded to the cases represented at the conferences on the first day.
FRIDAY 26TH APRIL 2024
8:30 - 9:00 AM |
Welcoming participants at the MOHO HQ in Caen
Coffee reception for participants at MOHO HQ, 16 bis Quai Amiral Hamelin, 14000 Caen.
THINK TANKS
9:00 - 10:00 AM | Think Tank
Sustainability & Territorial Anchorage (Amphitheater)
This Think Tank will not be translated in english.
Camille CHAMARD
Senior lecturer - Pau et des Pays de l'Adour University
Sophie LOUET
Head of Place Attractiveness - Loire Department
Bertrand VENE
Manager - Departmental Agency for Attractiveness and Tourism in Aveyron
Marc-Antoine JUVIN
Director - Les Ateliers Grandis (Normandy)
9:00 - 10:00 AM | Think Tank
MICE & Major events (Sport Center)
French & english live translation available.
Christophe ALAUX
Director of New Place Marketing & Attractiveness Chair and IMPGT
François NAVARRO
Director - Hello Lille Attractiveness Agency
Patrice VASSAL
Director - Toulouse A Tout Attractiveness Agency
Nicolas BOBLIN
Project Manager Major Events and Communication - GIP Millénaire Caen 2025
10:30 - 11:45 AM | Think Tank
Governance and partnerships of attractiveness initiatives (AMPHITHEATER)
This Think Tank will not be translated in english.
Karl JOLY
Director - Calavados Attractiveness Agency
Patrice VASSAL
Director - Toulouse A Tout Attractiveness Agency
Sandra VIGOT
Head of Relations & Hospitality Officers – Attitude Manche Attractiveness Agency
Luc DASTOUS
President - Place aux Jeunes en Région (Canada - Quebec)
Frédéric RAYMOND
Director - Place aux Jeunes en Région (Canada - Quebec)
10:30 - 11:45 AM | Think Tank
Challenges and perspectives of metropolitan areas (SPORT CENTER)
French & english live translation available.
Christophe ALAUX
Director of New Place Marketing & Attractiveness Chair and IMPGT
Margaux THARAUX
Political analyst - Organisation for Economic Co-operation and Development - OECD
Eveline VINCKE
Place Brand Manager - city of Ghent (Belgium)
11:50 - 12:30 | ‘’Looking beyond’’– Closing of the PMF24 edition
Christophe ALAUX
Director of New Place Marketing & Attractiveness Chair and IMPGT
Clément BAYLAC
Attractiveness & Economic Advisor - Intercommunalités de France
Michael DODDS
Director - Normandy Attractiveness Agency - Normandy Regional Tourism Committee
Marianne DROLET
Head of events & communications - Place aux Jeunes en Région (Canada - Quebec)
Sophie LOUET
Head of Place Attractiveness - Loire Department
- Lunch break