PROGRAM

#PMF18 Pre-program

complete program being finalized and therefore subject to change

Programme PMF18 – EN by MALKANI Agathe

The Place Marketing Forum 18 moves to Strasbourg, in Alsace, for its fifth edition, at the end of march 2018

 

7 themes of place marketing and attractiveness will be analyzed and rewarded by a PMF Award : from economic development, by long-term vision for attrativeness, from sharing economy to storytelling, from the event to low density territories … all the big challenges will be debated during this fifth edition of the #PMF18 !

  • Presentation of new trends, best practices and stakes of place marketing worldwide.
  • Presentation and analysis of the success conditions of outstanding international place marketing cases, by those who set up and managed them.
  • Discussions and exchanges between international professionals, researchers, experts and thought leaders on key topics that illustrate new strategies, models, issues and practices of place marketing.
  • Participation of 30 leaders and experts, french and internationals
  • More than 400 professionals from public and private fields, all affected by attractiveness and place marketing issues.
  • An exhibition space for agencies and start-ups, providers of place marketing, attractiveness and hospitality.
  • Official dinner
  • Bilingual : french-english simultaneous translation