complete program being finalized and therefore subject to change
The Place Marketing Forum 18 moves to Strasbourg, in Alsace, for its fifth edition, at the end of march 2018
7 themes of place marketing and attractiveness will be analyzed and rewarded by a PMF Award : from economic development, by long-term vision for attrativeness, from sharing economy to storytelling, from the event to low density territories … all the big challenges will be debated during this fifth edition of the #PMF18 !
- Presentation of new trends, best practices and stakes of place marketing worldwide.
- Presentation and analysis of the success conditions of outstanding international place marketing cases, by those who set up and managed them.
- Discussions and exchanges between international professionals, researchers, experts and thought leaders on key topics that illustrate new strategies, models, issues and practices of place marketing.
- Participation of 30 leaders and experts, french and internationals
- More than 400 professionals from public and private fields, all affected by attractiveness and place marketing issues.
- An exhibition space for agencies and start-ups, providers of place marketing, attractiveness and hospitality.
- Official dinner
- Bilingual : french-english simultaneous translation